Today, Google VP of Advertising Sales Tim Armstrong made it official: no new Premium Sponsorships will be accepted and existing sponsors will not be able to renew at the end of their terms.
Full story: http*://www.traffick.com/
Nice find.
Chris.
Here in the UK, my number 1 Adwords positions are still being shown at the side of the page. Anyone know when these are likely to be promoted to the old "Premium Sponsership" postions?
thanks for sharing the changed page with the rest of us, I had been monitoring that and was wondering when they would replace it :)
as far as UK goes, I "think" the final CPM (premium) listings will expire on 31st december 2003, however lots of clients campaigns have already expired, and many have opted to go for the adowrds system.
Also I think I am correct in saying that NO new campaigns can be booked, and this stopped some time back.
premium was great if managed right, and only in certain industries, for keywords which only cost 10>15p it was very expensive.
1 final thought as this is my 1st real post as a moderator:
Adwords CPM or CPC based, will the customer notice any difference?NO is the answer, actually some more relevant results instead of big $$$ spenders may show, so maybe it was a good move.
A lot of people seem to forget that its the users who make the ultimate decision whether a product works or not, and so far they aint complaining about Adwords being CPC rather than CPM
Shak
It will be a bit like playing your joker on it's a knockout, you'll notice the drop when you come off.
A bold move by Google to move from 3 models into the 1. (Adwords on a CPM basis, Premium and Adwords Select)
Will they just have to pay more attention now and monitor each keyword or phrase individually? I don't see how they can cope unless they go for the old "outbid everyone by 80p" thing, like on Overture.
Anyone know when these are likely to be promoted to the old "Premium Sponsership" postions?
It is happening now, there are still a few bugs in the system, but adwords are now going to the top spots
