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Do they think that's going to make their customers feel good?
The ad in question was to a high street store that has a small pharmacy section, it's almost impossible to find the section and we're not targetting that section, but they've been halted.
Is there anyway of appealing on these decisions or do you just have to accept it?
In all cases that I can remember (even one case where I needed to use a superlative "great"), I emailed them and explained why I felt something was unfair, and they re-considered in my favor. The one time they didn't (back in the days with TM issues), I requested that they refer it to their internal "panel" for a decision, which they did and again, the decision fell in my direction (i.e. favorable).
The key point is to document and explain. If it makes sense and is an issue of fairness, I've always had good results.
We represent a pharmaceutical company who povide pre-manufacture testing to the big pharma companies, they hold a full UK licence for what they do yet it still was tricky getting ads up.
You have to accept that these things happen and move on.