Content network

[dane120]

When selecting this option within Campaign Settings are you actually able to choose the websites where your advert is actually displayed?

I presume there must be something in place that prevents adverts based on selling cars appearing on a website selling chocolate? Otherwise the advert would never be clicked.

[ronmcd]

For ppc campaigns you cant choose which content sites you appear on, but you can exclude individual content sites. The content of the site showing adsense ads determines what ads are shown, eg a car site will show car related ads.

For cpm campaigns you can choose which sites you want to appear on. You can also (unfortunately) use ads unrelated to the content of the content sites, which upsets the publisher as they dont get as many clicks.