I'd like to use the built-in AdWords conversion tracker to track downloads as well as sales. I need to keep the stats separate.
Is this possible?
My purpose is:
1. Track downloads when I want to measure the impact of campaign changes quickly; and
2. Track sales when I need to compare the ultimate performance of different market segments, and I'm willing to wait out my software's free trial period (and the time it takes to accumulate statistically significant sales).
Thanks
Pete
[adwords.google.com...]