Totally out of the blue, I got an email saying my campaign had been selected for review and subsequently disapproved.
The remedial action required was to acknowledge my affiliate status.
I can only assume the the following two factors:
i) I use the same redirection URL that my affiliates use (I just treat myself as an affiliate and use the same reporting tool)
and
ii) The site has a brand name URL, whereas my Google Adwords account is at my company domain.
led them to put 2 and 2 together and get 5.
I'm not saying that's totally unreasonable - they would have to come to the site and view the Company Information page to link my email address to the campaign URL.
But even so, the amount i'm spending with them I would have expected a little more investigation before pulling the campaign.
:(
It didn't, after that. But I did have some campaigns disabled at least twice by their editors saying I needed to identify affiliate status.
After all, if you are a merchant, and have the affiliate technology for tracking, etc - why would you not use it on your own marketing?
However, they were rather nice about the whole affair - just took some time is all.
http://gateway.mydomain.com/?123456789ABCDEF
Thousands of Adwords customers must use tracking URLs looking like that.
So I can only guess that is simply because my email address is not at the same domain as the promoted URL.
On the positive side, I haven't been shut down in a long while. I think they finally got the picture about us.
It even had my name on the homepage and About page.
They still turned it off, and then backed down via email when I sent them the links with my name on, and a whois showing I own the domain.
I have a feeling somebody panicked about filling results with un-declared affiliates and annoying (potential Google) advertisers who own the schemes.
All fixed now.
Your URL is obviously another factor. What distinguishes a good Google AdWords reviewer is whether they can distinguish a tracking URL from an affiliate one. Unfortunately it seems they hire some people who can't make that distinction.
What distinguishes a good Google AdWords reviewer is whether they can distinguish a tracking URL from an affiliate one.
You can't. A tracking URL is a tracking URL. With the exception of "famous" affiliate domains, there is no way you can tell weather a tracking URL is for affiliate or normal marketing intelligence purposes (unless of course the URL contains the word "affiliate", but even that is circumstantial evidence only).
Why do they have a problem with affiliates not identifying themselves anyway?
I think i'm going to offer my affiliates a forwarding email address @mydomain.com!