Strategy For Highly Competitive Market

[georgiek50]

About to test a strategy for a highly competitive market and wanted to get some input if possible.

If you can make the campaign profitable by discovering many little niche keywords would you

a) Be happy and stop there
b) Keep running the high volume/high priced keywords balancing the loss from the other keywords until they become profitable through lowering CPC slowly?

Of course option b is a lot more work...but more fun as well :)

[briggidere]

we have done a similar test recently. we had over 800 key phrases, some were over £5 a click and some were £0.25. we split these into 3 different categories. 2 different expensive highly targeted and a cheap general category.

We ran each one for a week after each other and the 4th we ran all 3 at the same time.
To our surprise the 2 highly targeted campaigns did not perform as well as the cheaper general one, but the 4th week when we had all 3 running did the best by far.
All 3 were running at between 600-1000% ROI

I know a week for each campaign is not a long time to test, but we cannot afford to lose too much while doing it.
We are already looking into more niche cheaper terms to expand on.

If i were you, I wouldn't just stop, find more niche key phrases. i am sure there will be more out there.

briggidere