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idea for PPC keyword tracking

         

xor0

8:02 pm on Nov 26, 2005 (gmt 0)

10+ Year Member



How do you track keywords if you can't place tracking code on the website confirmation page?

Since you have the sale transaction times recorded, if the time of each click
was recorded (probably it is already) then very accurate keyword tracking could be done based on the correlation. (Assuming sale and click times are recorded accurately in real time).

All google (for example) has to do is include two time selection buttons to set the time range (like on the airline booking web sites) next to the existing day/week/month selector and every sale can be easily tracked to its originating keyword.

This would make a huge difference!

Terabytes

8:17 pm on Nov 26, 2005 (gmt 0)

10+ Year Member



Can't you simply look at your logs?

Don't you get reporting from your hosting?

you should clearly be able to see the referral and keyword used (and the time...there may a minute or 2 difference...) however unless you're taking huge amounts of traffic, you should be able to discern the info you're looking for...without too many gymnastics

limitup

8:31 pm on Nov 26, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



How the heck are you going to track sales/conversions based on the time of the click? Unless you get around 3 visitors per day, this isn't going to work at all.

xor0

5:04 am on Nov 27, 2005 (gmt 0)

10+ Year Member



Terabytes: I'm talking about doing PPC for commissions where the host doesn't add tracking codes.

Limitup: It works if you can see the clicks within (say) a 1 minute window. Unless you have a huge volume of clicks this will be enough to pinpoint the click that triggered the sale. Right now we only have a resolution of 1 day not 1 minute.

limitup

6:36 am on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Visitor A clicks to your site at 10:30 and doesn't buy.
Visitor B clicks to your site at 10:31 and buys at 10:35.
Visitor C clicks to your site at 10:32 and doesn't buy.

How do you plan on figuring out which visitor bought, based on the time they clicked your ad?

xor0

8:33 am on Nov 27, 2005 (gmt 0)

10+ Year Member



I said "unless you have a huge volume of clicks"

One click a minute is 1440 clicks a day in one ad group. I get about 1-100 clicks per ad group per day, an average of one click every 14 minutes or less. Should work fine.

Even if two clicks come close together and are conflated that's still way better than upto 100 clicks in a day that are conflated right now.

limitup

4:42 pm on Nov 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



You might want to do some research first. If you think all or most of your clicks are going to be at least 14 minutes apart, all throughout the day, you couldn't be more wrong.

And what happens when someone bookmarks the site and buys 2 days later?

I could go on and on about why your proposed method will never work, but you don't seem to be interested in what I have to say so I won't bother. Good luck to you ...

xor0

5:37 pm on Nov 27, 2005 (gmt 0)

10+ Year Member



I dunno why you're so negative about this. Sure it won't be perfect but for a low click rate it will definitely be better than what we have now. All for a small, easy addition to the interface. But whatever.

mfewtrell

12:10 pm on Nov 30, 2005 (gmt 0)

10+ Year Member



Why not stick some advert related information in the Url string and then capture it on the web server. This can then be written into the session state of the user (or a cookie) and then when you get a sale read back the information and write it with the sale.

If this is to complex or you don’t have the facilities you can always create multiple identical landing pages and then use the server stats to track the users that land on different pages and go onto make purchases.