Adwords on Alexa

Is this new?

[dazz]

Just searching on one of my sites rating on Alexa and when I found my site there was 1 adword next to it in a nice pink box.

Is this new as its the 1st time I have seen them?

[caine]

As far as i am aware it has been there for a while, i think since Alexa started measuring G's traffic

[Shak]

dazz,

I think since last year, and this thread sheds some light on the matter:

[webmasterworld.com...]

Shak

[alice]

I'm a bit confused by this appearance on Alexa. As a Google AdWords customer, I pay to target certain keywords. When those keywords are entered into Google or its partner sites, my ad comes up.

If I'm at Alexa and am just looking at the traffic info of a particular website, I am not entering any keywords. How do they determine when to show the ads?

[chiyo]

alice, Google has their own ways of determining what "content" pages are relevant to your adwords, and I dont think we know anything about how they do it.

you can turn off your adwords appearing in content sites for each campaign separately in your adwords campaign management screens.

[alice]

Aha! I see it, thank you.

It would be nice to know which sites my ad is being associated with. It doesn't look like you can find this out. The average cost per click is also higher than my regular clicks. I assume this is because I'm competing for placement with others who may be bidding on more expensive keywords. Hmmmm...

[Brett_Tabke]

AdWords on Alexa? This is brand new. They tested it on monday slowly and it is now live site wide.

This is a very good association (close demographics) for Adwords. Near to AOL and the AskJeeves links.

[chiyo]

alice, some have reported different figures, but for us the average Cost Per click is significantly higher for those from content sites. I know with at least one network they pay a flat fee per click, so it would make sense for them to display only higher CPC ads. We have a real mix of CPC's from 7c to 60c, so it may affect us more than others. Additionally, it is probably only the nature of our site and services, but our lower cost CPC ads attract more qualified enquiries than the higher ones! So we are very careful about the high CPC and their much lower ROI (for us).

At the moment we have turned off content ads while we analyse those we have received and whether they return a commiserate higher ROI, and know more about how and when they are displayed. They did makeup a very small proportion of our adwords clicks, so its not a high priority other than turning them off..

And yes im pretty sure there is no way of checking (or controlling) what sites your "content" ads clicks come from (it's presently all or nothin'), though i think someone posted a way to extract the URL from the referring URL in your raw logs.