Has Site Targeting Ruined The Content Network?

Anyone else struggling here.......?

[heyday]

We have noticed that ever since Site Targeting went down to 0.25 CPM the Content Network has suffered.

Basicaly Bid prices have gone up to get the amount of clicks we are used to seeing.... and the conversion rates have gone WAY WAY down.

My guess is that people are "Cherry Picking" sites on site targeting and the crappy onces are what we get to fight over in the Content world.

Just when Google finally gets something going well meaning the Content network they have to go and tinker with things and screw it up.

I know I'm being a major complainer here lately but in over 2 1/2 years at doing this and doing well.....we are now losing money.......

I'm sure Google doesn't care but we normarly spend $18K to $30K a month..... November it looks like it will be about $5K.

Yes I now we need to adapt and change like we always have but man if they could just stop changing things every other week....

Anyone else in the same boat...?

heyday

[vphoner]

What you are saying is the general content area is getting inferior clicks now? The other day my content clicks for a certain campaign went crazy, and I had to pause it or it would have given me a months worth of content clicks in one night. The conversion rates for these clicks were very poor, so I am glad I froze it.

[prtrotter]

I have experienced similar problems. Our clicks on 2 different sites have just gone berserk, like quadrupling in the last week. I just don't understand. Holiday traffic doesn't mean that much.

[Import Export]

As an advertiser, when site/page selection became available I began to start testing/using the content network in greater amounts. I was able to refine my ROI and trim out a large portion of advertising on the "low quality" content sites. When you ask if site targeting has ruined the content network, "I" say just the opposite.

[heyday]

So you are saying you are using Site Targeting and not PPC Content?

heyday