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using adwords when ranking no.1 on google

another dilemma

     
11:31 pm on Jun 12, 2002 (gmt 0)

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been working on a collection of keyterms, to see how the would fair out, via the adwords. however most of them directly on google produce no.1 results, hence is it worth it, as the ppc rate, is quite high
9:24 am on June 13, 2002 (gmt 0)

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Caine,

I think its worth the try, at least for a while:

1. For statistics (how else to really know how few people actually click on results (even no1) when searching for that keyword. I would guess Google would not like to publish that type of statistics in general, but I would not be suprised if only 10-15 % of searchers actually click on the number 1 result, or for that matter, on any listed pages of the SERP.

2. You get the odd (yellow-page addict) searcher only clicking the add.

3. You can be number one for certain keywords in normal Google, but not necessarily if the keyword or keyphrase is in the middle or in parts of a search querry.

4. You can lead the searcher to a third page on your site via the advert. (supposing you are already first and second, as most excellent SEO'ers here are ;)).

5:37 pm on June 13, 2002 (gmt 0)

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I've found that the CTR of your ads seems to increase if you are also on the first page of the free listings.

I'm guessing that it's a credibility issue.

5:40 pm on June 13, 2002 (gmt 0)

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check this [webmasterworld.com] out caine.
6:40 pm on June 13, 2002 (gmt 0)

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Agree with WebGuerrilla.

there is an increase in CTR for Adwords and free listing.
It is a credibility issue and also because of the adwords description is more precise and more fresh.

7:55 pm on June 13, 2002 (gmt 0)

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Agree with vitaplease

My guess ist that top 3 results have a Click rate of 5 to 15%, depending on how their titles and descriptions match with the search terms.

I can confirm that many users click the adwords even when the site is present in the regular results... depending how appealing the description is in the context...