Manipulation?

[chefdynamiker]

Hi!
Is there any evidence that there are progs that manipulate a concurrent firm's ads in Adwords by "hitting" their all the time?

Thanx!

[Kings on steeds]

A little hard to understand you, but what i think you are talking about is click fraud, yes there is evedince, some search engines have been taken to court over it, google has an "invalid click" team, as well as safegards in its algo's to stop your account displaying, and there for you being charged, for invalid clicks.

i hope this help ease your concerns.

Btw, if i got this total wrong and you did not want to know about click fraud. could a mod delete this so i dont look stupid. lol, god bless censorship!

[arran]

... or maybe chef is talking about impression fraud:

- Pause your own ad(s).
- Kick off a script to search google multiple times for the keywords you are interested in.
- Unpause your own ads.

arran.

[Kings on steeds]

yer didnt, think about that!

i dont know if google has an "invalid impr" team, or polacy?......

*has a look*

yes googles "invalid click" algo also looks at impr.

[sailorjwd]

I notice what appears to be impression fraud at least a few times a week.

My campaigns average about 1.1 ctr and when I scan them sometimes I see a 0.0 or 0.1. I know something screwy is going on.

Typically it is the content ads getting pounded with 100's of thousands of impressions where on a normal day they would get maybe 10,000 imps.

Sometimes the imps are associated with more clicks and sometimes they are not. I've contacted G about it but no satisfaction from them.

I typically turnoff content on that campaign for the rest of the day.

Of the 50 or so subjects I campaign for it seems only about 7 have this problem on a recurring basis.

[inasisi]

I read some where that only the CTR on Google.com matters for the calculation of CPC. So if you have impression spam on the content network or the search network, it should not matter.

[venrooy]

It is my understanding that impressions are used in the calculation to figure out CTR - So impression spam could make a big difference. Am I understanding this wrong?

[poster_boy]

I believe only impressions on Google.com are used for these calculations.

And, I've been struck my impression fraud myself... there are sites out there running what amount to 'content' ads, but they're logged as 'search.' (Opted-out of content; ad found through navigation on third part site - no search executed; dropped CTR from 5%+ to less than 0.1%).

Plus, remember - impression fraud doesn't come without a click penalty... although very few clicks in relation to the impressions, conversion does drop as a result of these impressions. The fraud isn't free.