No show

CTR is too low?

[HitProf]

I thought we no longer had to deal with too low CTR?

Status: active
Impressions: 0 (all time)
Diagnosis tool: your ad does not show because the CTR is too low.

Anybody know how I resolve this? Help appreciated.

[AdWordsAdvisor]

...Diagnosis tool: your ad does not show because the CTR is too low.

Hmmm, HitProf. Is this a keyword that has been around for a very long time (say since before the switch to quality based minimum bids), but with no impressions ever? If so, deleting it and re-entering it may be the right thing to do.

Or is it a new keyword of a potentially 'sensitive' nature? Then it may need to be reviewed/approved.

Bottom line, you may want to contact AdWords support and have them take a look.

AWA

[HitProf]

Thansk for your suggestion AWA.

It is from (just) before the switch. If I remember well a lot of them started out as on hold immediately. Most got better after a whole. We have hundreds of these in this account alone.

Deleted keyword & re entered it again. Same result so far. I'll try again tomorrow.

[HitProf]

OK, now it works. I've deleted all keywords and put them back in. Let's hope it works for them too. One of the no show ctr too low keyords actually had a ctr of 66%.

Sorry to say, but in my opnion this is a totally needless action. Should have been solved by Google automatically when the new system kicked in. This is one example of the lack of thinking begore going live with changes I guess.