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Is G finally going to separate Adsense and search bidding?

     
3:54 am on Nov 16, 2005 (gmt 0)

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A few minutes ago my account started showing an edit spot on the "Search Total" line for editing the max CPC. It links to the same edit spot as always, but I'm wondering/hopeful that this presages the ability to put in a different max bid for Adsense. It's such a common practice now to run separate campaigns with lower bidding for Adsense, it would only make sense for G to do this.
9:39 am on Nov 16, 2005 (gmt 0)

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Yes you can now do this:

Once you have enabled content bids within a campaign, you can make separate bids for content ads in any Ad Group within that campaign.

[adwords.google.com...]

9:41 am on Nov 16, 2005 (gmt 0)

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You can now set separate bid prices for search and content. To do that, you need to first go to campaigns settings and tick the checkbox next to 'let me separate prices for content bids'

[adwords.google.com...]

10:16 am on Nov 16, 2005 (gmt 0)

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Just saw this as well. This is good news! I saw lots of other changes as well e.g. in reporting.
1:45 pm on Nov 16, 2005 (gmt 0)

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So cool to see that Adwords implemented something I suggested here. Post #3 at [webmasterworld.com...]

First mention I can find of something like this is on 16 Jan 04 by nerowolf at
[webmasterworld.com...]

[edited by: cline at 1:53 pm (utc) on Nov. 16, 2005]

1:46 pm on Nov 16, 2005 (gmt 0)

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This is great. Time to go turn my conent matching back on.
1:59 pm on Nov 16, 2005 (gmt 0)

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Time to go turn my content matching back on.

Snap - here's hoping for some 0.01 clicks.

arran.

2:49 pm on Nov 16, 2005 (gmt 0)

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wow. i heard this rumor at one of the seminars at the WW conference... but according to the informants it was supposed to be released in january after the holiday shopping season. then boom, its enacted overnight!
4:24 pm on Nov 16, 2005 (gmt 0)

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I can't see where to turn on content bids. Is it only available if you have budget optimizer on? I don't see anything in the "edit campaign settings" window that talks about content bids.
4:44 pm on Nov 16, 2005 (gmt 0)

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I don't see it either... cleaning glasses.
5:04 pm on Nov 16, 2005 (gmt 0)

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It was active on some of my accounts early this morning, but most of them don't have this new feature activated yet.
6:45 pm on Nov 16, 2005 (gmt 0)

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I can't see where to turn on content bids. Is it only available if you have budget optimizer on? I don't see anything in the "edit campaign settings" window that talks about content bids.

I don't see it either... cleaning glasses.

It was active on some of my accounts early this morning, but most of them don't have this new feature activated yet.

Just a quick word of explanation: this is what you might call a 'phased release' - and it'll gradually roll out to all advertisers. In the near future.

As long-time readers of this forum have probably come to expect me to say, I'm not able to speak to an exact timeframe - for fear of being wrong in front of a huge community. ;

Soon though.

AWA

2:12 pm on Nov 17, 2005 (gmt 0)

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Haven't seen the new feature yet, but AWA, please can you explain how CTR will be calculated. Will there be 2 seperate values or will it be some kind of an average? Thanks in advance...

Oh, another question

For trcaking purposes, it would be useful to have a different destination url for content. However, reading this forum it seems like changing the url causes a penalty, and in addition to this, is it ever likely to be possible to have 2 adverts - one for content and one for search?

As I mentioned I have not seen this new fature yet, so apologies if my questions have already been answered.

2:19 pm on Nov 17, 2005 (gmt 0)

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It's all explained at [adwords.google.com...]
5:00 pm on Nov 17, 2005 (gmt 0)

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Related discussion in the Adsense forum. [webmasterworld.com...] . Publishers don't seem to be happy about the change. I think they're wrong. I just completed a marathon session of turning Content Network targeting on for a huge number of campaigns. If other advertisers are doing the same, then a huge number of ads are being activated in the Adsense system, driving up the amounts publishers earn.
5:12 pm on Nov 17, 2005 (gmt 0)

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Thanks, I read it but cannot find where it talks about having 2 destination urls and seperate CTR values...did i miss something?
5:22 pm on Nov 17, 2005 (gmt 0)

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exmoorbeast,

Explanation on how to track content and search clicks separately

[adwords.google.com...]

5:53 pm on Nov 17, 2005 (gmt 0)

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Thanks very much

I guess we would have to change all our destination urls then? How much of an affect does this have on history?

7:31 pm on Nov 17, 2005 (gmt 0)

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Exmoorbeast - don't change the URL in the ads but on the keyword level, and you will not lose your CTR history.
4:32 am on Nov 18, 2005 (gmt 0)

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Great thanks. What about the CTR question, is that obvious too?

Again, thank you

5:46 am on Nov 18, 2005 (gmt 0)

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Now that they allow market forces to determine the price of content ads, they better get rid of smart pricing.
9:06 pm on Nov 18, 2005 (gmt 0)

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sorry to keep on, but is there a difference in CTR for content and search? I know there is now for bids...I would just hate content to bring down my search CTR.

Thanks anyone

9:53 pm on Nov 18, 2005 (gmt 0)

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Now that they allow market forces to determine the price of content ads, they better get rid of smart pricing.

No, Google should still have the smart pricing to differentiate between the content sites that offer good conversion versus those with pathetic conversion.

10:32 pm on Nov 18, 2005 (gmt 0)

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No, Google should still have the smart pricing to differentiate between the content sites that offer good conversion versus those with pathetic conversion.

Wrong. Lower your bids if you aren't getting the conversions you want. If everyone lowered their content bids becuase of this google would get rid of scrapers.

4:12 am on Nov 19, 2005 (gmt 0)

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Within content sites itself, I have seen a wide range of conversion rates. I don't think that content sites that convert well are really affected by Smart Pricing. It is only the poorly converting ones that are affected.

So if Google turns off Smart pricing, the poorly converting sites will get more money while the better converting sites will suffer as Advertisers will reduce their bids to make up for the lower conversion. This will force more scrapers and Made for AdSense sites to come up, while genuine ones will turn off Adsense and seek alternatives. This would make things even worse for advertisers and in turn for Google. So I don't see any reason to turn off Smart Pricing.

5:26 am on Nov 19, 2005 (gmt 0)

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I have original content, high converting affiliate links. Clicks on my site range from 3 cents to $5. Please explain thi smart pricing in action. The advertisers are the same all the time.

I think SP is flawed as it is, sometihng needs to be done if they are truly going to reward original, converting content.

 

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