State or Federal trademark

Requirements to get Google to block ads

[SFReader]

I am looking at registering my company's name as a trademark so that I can prevent competitors from using our name in ads. It is much easier and cheaper to file with the state where we are located, then to file with the federal government.

Is the state trademark is sufficient for google to block use?

[AdWordsAdvisor]

I am looking at registering my company's name as a trademark so that I can prevent competitors from using our name in ads. It is much easier and cheaper to file with the state where we are located, then to file with the federal government.

Is the state trademark is sufficient for google to block use?

SFReader, this actually seems like a question for a trademark attorney. For reference, these links will fill you in on the trademark policy for AdWords:

What is Google's trademark policy?
[adwords.google.com...]

AdWords Trademark Complaint Procedure
[google.com...]

AWA

[SFReader]

AWA, thank you for the reply.

I am not looking foe the legal standing. I am looking for Google's policy. If State TM is sufficient for Google's purpose?

Keith

[AdWordsAdvisor]

I am not looking foe the legal standing. I am looking for Google's policy. If State TM is sufficient for Google's purpose?

SFReader, we honor (per the 'complaint procedure' I referred to earlier) the trademark rights the trademark owner actually has.

However, it is up to trademark owner to know what rights they'd have in each of the two scenarios referred to, leading to my suggestion that it is really a question for a trademark attorney.

Hope that helps to clarify.

AWA

[SFReader]

Thank you AWA.