Phone number allowed on Ad?

Putting phone number on Add

[silverbytes]

I saw ads with phone number on Ad. I thought you couldn't do that. Is that practice allowed by Adwords?

If the call probably they don't click...

[briggidere]

not sure on the phone number thing but, why would you want to do that anyway, unless it was in a very uncompetitive sector with none or only a couple of competitors doing adwords.

if they don't click - CTR= 0%
(Highly unlikely to have the above as someone will click on the ad whether the phone no is there or not)

max cpc x 0 = 0

so the ad would eventually drop down and down, making you raise the mac cpc to keep the position.

so if you have no competition it may work, but i wouldn't do it to be honest. just my opinions there.

[Sanenet]

Yes, you can do it. Opinion varies as to why you would want to, but hey... search the forums for a list of the arguments!

[SFReader]

Other reasons not to do it - it reduces relevence, it takes away from the few words available to present your message.

[eWhisper]

Good thread [webmasterworld.com] on the subject.

[silverbytes]

A good reason: free adverstising. You pay 0 and you are all over the net ;)