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Dynamic Keyword question

     
4:17 pm on Nov 3, 2005 (gmt 0)

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Ok, I have the following keywords:

dog
"dog"
[dog]

I also have {KeyWord:Dog} in the title field.

If someone typed in <large dog> would Dog appear in the title or Large Dog?

4:31 pm on Nov 3, 2005 (gmt 0)

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dog
4:33 pm on Nov 3, 2005 (gmt 0)

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So dynamic keyword insertion doesn't actually enter what the person types in. Rather, to be more accurate, it enters only what the person types in if there is an exact match and if there is no exact match then it will enter the default title. Yes?
4:35 pm on Nov 3, 2005 (gmt 0)

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As I understand it it will enter the keyword in your keyword list that triggered the ad.
4:36 pm on Nov 3, 2005 (gmt 0)

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dynamic keyword insertion inserts, as the name says, keywords. So if someone searchs "large dog" the keyphrase only appears on the ad if it exists on you keyword list.
5:42 pm on Nov 3, 2005 (gmt 0)

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Use it for situations where you have keywords

black dog
yellow dog
ugly dog

and use {KeyWord:Dog}. If they enter one of the three possibilities it will show them. If not, eg hot dog, it will just show Dog.

What you certainly DONT want is ads which show exactly what the user typed, with no control over it by you. What if they typed something offensive related to dogs?

11:14 am on Nov 4, 2005 (gmt 0)

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Use it for situations where you have keywords
black dog
yellow dog
ugly dog

and use {KeyWord:Dog}. If they enter one of the three possibilities it will show them. If not, eg hot dog, it will just show Dog.

My experience of using dynamic keywords is slightly different. In the above example, supposing that "hot dog" was broadmatched to "ugly dog" the keyword "ugly dog" would be inserted. To get "dog" to show you'd have to have it in the keyword list.

Suppose we have the following keyword list:

black dog
yellow dog
ugly dog
very ugly red and yellow dog with pink spots

and we use [KeyWord:Dog}. A search for "black dog" will show "black dog", a search for "green ugly dog" will show "ugly dog". A search for "dog" might trigger any of them, or even none (depending on how broad google was interpreting broadmatch). A search for "very ugly red and yellow dog with pink spots" would show "dog" because the keyword is too long to insert.

Likewise on the content network, you'd likely get "dog" because no specific keyword is triggering the ad.