Pluralisation

[Jon12345]

If I had a keyword <my keyword> in Broad match, phrase match and exact match versions, would broad match catch the plural version <my keywords> or would I need to add another keyword for plurals?

[arran]

Hi Jon,

Yes it would.

From [adwords.google.com...]

Broad Match - ... <snip> ... Your ads will also automatically show for expanded matches, including plurals and relevant variations.

arran.

[Jon12345]

Thanks. As I thought.

[inbound]

A word of caution on relying on broad match to catch plurals:

It works fine, but if the plural is an important one I would suggest writing an ad that uses the plural. Broad match will not highlight widget in your ad text if it matches against widgets.

I may also help the quality score (but then again, so might crossing your fingers).

[AdWordsAdvisor]

Also don’t forget those occasional cases in which your potential customers might not know the "correct" spelling of the plural. Make sure you give them all the choices:

* william gibson short story
* william gibson short storys
* william gibson short stories

AWA