Just when you think Google can't get any more screwed up

... ad disabled after one year because of one click

[steveb]

My one word [keyword] adword that has been running for 50 weeks was permanently disabled by Google yesterday. When I inquired to support the bizarre reply was that it had "proven too general" of a keyword for me because... in one stretch of 1000 impressions my ad got four clicks instead of the minimum five!

That is plainly absurd, as I've had the word for a *year* and have double the clickthroughs of the minimum!

This [keyword] gets 5000 or so impressions a day, meaning that after all this time my ad is now permanently disabled because ONE MORE PERSON in a four hour span didn't click my ad!

I suppose the thing to do now is for me to reload a search page for that word 1000 times, so that every other adword also becomes permanently disabled!

Unbelievable.

[Tropical Island]

This same thing happened to us this week. On one of our mispellings of a main keyword we had a 1.7% CTR in the previous 30 days on just under 5000 impressions. Unfortunately in the last 1000 only 4 clicked through. We did not change anything. Unfortunate for both AdWords and ourselves as we were the only advertiser under that search term. These are not done manually.

Forutnately just a small change in the ad will get it back on line.

[vibgyor79]

>>> permanently disabled by Google

Whoa! Now that's new - when did they start permanently disabling keywords just because they don't meet the CTR requirements?

A quick change in the ad copy accompanied by an increase in the max CPC along with placement of the keyword in a seperate adgroup should immediately revive the dead keyword.

[bobothecat]

Just goes to show that it seems Google's *new* intention is to make money... not a surprise, especially if they're planning on going public.

Perhaps this *new* Google update is also nothing but a sign of the same.

Unfortunatley, when you have shareholders ( or soon to be)... profit is the number 1 game.

What a pity... :(

[can you say Looksmart]

[steveb]

"A quick change in the ad copy accompanied by an increase in the max CPC along with placement of the keyword in a seperate adgroup should immediately revive the dead keyword."

I'll try that, but that is not what the emails said.