If I have 2 ad groups with the same keyword phrase appearing in both, which ad group is used to determine which ad to display when this phrase is searched on. Is it 50/50?
Sorry if this has been asked before.
ronmcd
11:21 pm on Oct 17, 2005 (gmt 0)
Probably the one with the highest cpc, but if the same cpc then I think the one which already has the largest click history will tend to dominate. In theory you would think 50/50 but I dont think thats what happens, although I may be wrong.
FalseDawn
11:41 pm on Oct 17, 2005 (gmt 0)
Well, one is completely new with no history and the other has a few months of history, so I guess I just need to experiment to find out.
Ho hum, if only I could move keyword phrases between ad groups without losing history...
