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Accounts Under Review

AWA - Can you shed some light on these questions?

         

stovis

12:22 am on Oct 13, 2005 (gmt 0)

10+ Year Member



9 days ago I checked to see if my ads were running for some keywords. My account said they were active, but the ads weren't showing on Google. I used the 'Ads Diagnostic Tool', and it told me that I had "reached and exceeded my daily budget".

I hadn't. My daily budget is set at $250,000 per campaign. I emailed support. They emailed me back saying that my account had been under review, but was now up and running. I obviously passed the review.

Today I saw that my costs were way down, so I used the diagnostic tool again. It gave me the same message, so I am assuming that my account is under review again - 9 days after I was reviewed before (and "passed").

Both of these reviews have resulted in my ads being suspended for a good deal of time. Neither time was I advised that this was taking place, or why it was taking place. Both times resulted in me losing money.

These are some things that need to be answered about this mysterious "under review" process:

What are they reviewing?

How long does it take on average?

Why can't these reviews take place with the account still running?

If they are random reviews, could you get hit with another one, say, 9 days later?

Why are advertisers not notified that their account has been stopped for review?

Why aren't advertisers notified as to why their account has been stopped for review, or suspended?

Again, why can't accounts run while the review is taking place? (It's called innocent until proven guilty...)

Why does the 'Ads Diagnostic Tool' say that my daily budget has been met and exceeded, instead of giving the real reason? (the diagnostic tool id lying to me...)

AWA - please help us out with some answers to these questions.

Thanks -

stovis

10:22 pm on Oct 13, 2005 (gmt 0)

10+ Year Member



AWA - could you shed some light on these questions and concerns please?

Thanks

AdWordsAdvisor

10:42 pm on Oct 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to WebmasterWorld, stovis!

As you are relatively new to this forum, you won't know that this subject has come up a time or two in the past. Essentially, there are some facets of the AdWords program that I am not able to detail, and this is one of them.

Below, I've excerpted from an older thread in which these same questions were asked:

...As you may have surmised, I am not able to detail the 'when and why' of the review process.

I know, of course, that this answer will not please you - and I'll be happy to pass on any feedback that you care to leave on the subject.

I'll make the same offer to you - and will certainly pass your feedback along in this evening's Advertiser Feedback Report.

AWA

Hiccup

12:17 am on Oct 14, 2005 (gmt 0)

10+ Year Member



I have some feedback for you AWA. I hope you can pass this along for me. As a company, you cannot treat paying customers like this and expect to survive. Competition IS coming and when they arrive, you will be left with FAR LESS REVENUE. Instead of being so mysterious and providing a HORRIBLE customer experience, you should be coodling your customers like there's no tomorrow.

Google may be at the top of the heap today, (debatable), but I guarantee you there are some bright minds out there constructing the "next" google as we speak. To remain competitive, you start at square one and that is each individual customer.

I know that if I had other options available, I would never deal with adwords again. Unfortunately my choices are limited at this point in time. When the time comes, I will be the first out the door. It's pretty bad when you spend considerable amounts of money month in and month out only to be treated like dirt.

This account review is just one ridiculous thing with adwords, there are many more.

stovis

4:18 am on Oct 14, 2005 (gmt 0)

10+ Year Member



Hi AWA:

Thanks for your reply.

My feedback would be this:

Find a way to review the accounts while they are running. Apply the principle of innocent until proven guilty, instead of the reverse.

Alert the account holder when the account is under review, don't just let them wonder why their account says it's active but the ads are not getting impressions.

Inform the account holder why the account is under review - random review or otherwise.

Insure that random reviews happen no more than once every 6 months.

Have an alert come up in the account when it is under review.

Get the alerts done the same day. Inform the account holder if it is going to take longer than that. If there is some sort of queue and they have to wait until they are looked at, definitely don't inactivate the account while it is sitting there waiting for review.

Alert the account holder when the review is complete and what the findings were.

If the account is suspended, have the decency to specify exactly why it was suspended.

All of these are in accordance with the respect that the Google-advertiser relationship should exemplify.

AdWordsAdvisor

5:20 am on Oct 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



stovis, thanks for taking the time to put it succinctly - I've just pasted your feedback, verbatim, into the Advertiser Feedback Report - and have also written a short intro that reminds everyone how important it is to listen to the voices of our advertisers.

Hiccup, I've also included your feedback in the same section of the report. As an individual, and as a representative of Google, I regret that your experience with AdWords has evidently been so negative.

AWA