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the problem I am having is how to accurately track conversions when all we do is advertise the types of safaris and treks we do - but do not have a purchase page. We tailor-make itineraries and the idea is for them to contact us, plus our 'product' is thousands of dollars and not many people are that secure with clicking "buy" without researching the company - we are based in Tanzania, which also doesn't instill confidence.
We do have a "contact us" page - which might lead to some sales, but it is not certain. Also - we have a "contact us" button on every single page of our site, so not everyone goes there (according to my web stats).
Does anyone have any advice for me - I am very new to internet marketing and I want to get the biggest bang for my buck.
Thanks for any advice.
However, we are based in Tanzania and we are almost 100% web-based. Our clients are predominantly from the US or Europe, and no one really calls us. We encourage them to email us (though our number is on the site)which is what they do.
The problem is that we have a "contact us" page - but most people first close the browser to open their email - and that is when they email us.
How critical is conversion tracking with a business like mine?
As for email / contact us page one idea -> have you considered removing the email address from that page - and replace it instead with a simple form, which you can then track submissions on? You'll then know, for each prospective client, where they came from and what they are interested in. You can then follow that information through to when a client makes a purchase.
Any additional data like that you can pass to the sales people helps close the deal.