A question I have is billing and ads
On billing, say I choose 3(300, etc) words for 1 campaign and set the max dollars a day to say 1 dollar. I assume it uses that dollar on a 3 words, not one dollar each correct?
Next question, on ads I assume you can have different variations of an ad running in the same campaign correct? Text with different sayings, picture ads etc?
The campaign budget is for the entire campaign, not allocated in equal amounts to the ad groups.
One way to serve different ads to the same search phrase is to make multiple ads in the ad group. In "Edit Campaign Settings" select "automatically optimize ad serving for my ads," if you want Google to choose how often each ad is served.
If you want them to be served equally, do not check the box.
I use adsense but I am lost with adwords...
Hey, lost as always, welcome to the WebmasterWorld AdWords forum!
Here are a few links that will probably prove to be valuable to you, as you come up to speed with AdWords. With this info, and some time spent on this Forum, you'll soon find your way.
Getting Started with AdWords:
[adwords.google.com...]
The AdWords Help Center:
[adwords.google.com...]
AdWords Learning Center:
[google.com...]
I wish you the best of success with AdWords!
AWA