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Adwords Click Spikes

11pm to midnight Google time

         

sailorjwd

11:57 am on Oct 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone else notice a consistent spike in Adwords clicks between 11pm and midnight Google time?

I've been noticing an increase in this phenomenon lately and it is making me very nervous. The spike is about 20 to 25% of the previous hour and clicks go back to normal right after midnight.

DamonHD

12:15 pm on Oct 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi

I've noticed a spike at about midnight *UK* time, but hadn't noticed one midnight Google time.

However, the latter would make sense if G was trying to flush stats into the central database to credit clicks and impressions for the correct Google day.

Rgds

Damon

sailorjwd

6:24 pm on Oct 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Damon,

These are actual visitors and page impressions - not the Adsense stats page.

DamonHD

9:53 pm on Oct 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi,

Well, I often get a visitor spike (from the US) around midnight UK time, and remember that there is a well known peak at about 7pm UK time (home from school/work) coinciding with US lunchtime, so maybe your visitors have some similar synchronicity?

Rgds

Damon