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"Bad" Keywords; Do They Damage My Campaigns?

     
7:03 pm on Oct 4, 2005 (gmt 0)

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I can imagine this has been asked before, so forgive me if this is all deja vu for you folks.
I have looked it up in the Adwords help files, but with no result so far...

When I use the keyword suggestion tool I sometimes just copy all them keywords to my campaigns. Later on I start refining campaigns to get rid of the junk and to add negative keywords and stuff.

What if I start a campaign about widgets, and in the refining process, I miss a few very bad keywords, cause naughty G suggests all sorts of strange things, like:
- widgets and p&rn
- widgets and dr%gs
- widgets and free s#x

If these nasty keywords would stay in a campaign, are they damaging the operation? You know like, blocking your ads, or giving you less impressions?

HB

7:40 pm on Oct 4, 2005 (gmt 0)

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I'm not sure, but I always add all the porn keywords as campaign negatives to all of my campaigns.
9:24 pm on Oct 4, 2005 (gmt 0)

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I'm not sure, but I always add all the porn keywords as campaign negatives to all of my campaigns.

ive never understood why people do this....especially if they arent relevant to your account..

to answer the original question, No it wont affect you account.

you can bid on these terms as long as your ads are explitive free.

9:41 pm on Oct 4, 2005 (gmt 0)

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Evro, are you sure?
Thought I read somewhere that G penalizes you for having dirty keywords in your list...
AWA, can you comment on this?
11:04 pm on Oct 4, 2005 (gmt 0)

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im pretty positive

wierd thing with google is that you can't bid on certain terms like

cigars

but you can bid on Handmade Cigar.

I would assume that this applies to the rest of your account, if they dont want you bidding on a word then they wont allow you to, I dont see why they would allow you to have it then penalize you for it.

1:12 am on Oct 5, 2005 (gmt 0)

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When I use the keyword suggestion tool I sometimes just copy all them keywords to my campaigns. Later on I start refining campaigns to get rid of the junk and to add negative keywords and stuff.

humblebeginnings, contrary to popular belief, AdWords does not actually offer a keyword suggestion tool. ;)

What we do offer is a keyword tool which gives advertisers lists of keywords which are related to the keyword that they've entered, so that they may make an informed decision as to which of the keywords to use, which to not use, and which might even need to become negative keywords.

Quoting from the tool's results page, with bolding added:

These are popular queries that include your keyword. If you're showing your ads on broad-matched keywords, these queries may trigger your ads. To increase your clickthrough rate, you should consider replacing your general keywords with any relevant, more specific alternatives you see here. You should also identify any irrelevant terms and add them as negative matches (otherwise your ads will show for terms that don't pertain to your business).

In any case, I would strongly recommend against simply pasting the entire list into your Ad Group. In a very real way this is giving away some of your control over your ad's performance, which is something that you want to control as closely as you possible.

Bottom line, I wouldn't recommend using keywords that are not highly related to the subject of your ad.

Thought I read somewhere that G penalizes you for having dirty keywords in your list...

AWA, can you comment on this?

Keywords which are 'disapprovable' depend a lot on the context in which they are used. So this is the sort of question that would be best answered by AdWords support, who can see that context.

That said, any keywords which are not highly related to the subject of your ad have the potential to lower your ad performance - not to mention bringing you 'window shoppers' as opposed to 'pre-qualified customers'.

AWA

8:03 pm on Oct 5, 2005 (gmt 0)

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Thanks very much for your valuable comments AWA!