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I've been doing little experiments and I still can't figure it definitively. With the new system does the presence of the keyword in your ad help your position? I signed up for AdWords like a year ago, tooled around but didn't bill at the time (something I kick myself every day for) and I thought I had it sized. Now I can't figure if optimization has much of an effect or not especially with the traffic estimator being so... the traffic estimator.
If an ad on 'reconditioned widgets' with a bid of 0.10 and without the keyword anywhere in the ad returns at 8 would an ad with the same bid and the keyword in the title and twice in the body return better for relevant optimization?
I've tried that with some of my accounts and its about 50/50 on the effectiveness.
My hunch would lean towards no, b/c this would increase the number of spammish ads you'd see
Buy Widgets Here
We have great widgets
Widgets, Widgets and More widgets..
That does not mean that putting the kw in the ad text is a bad thing. It's not. I've also tested this. While G does not appear to care one way or the other that a kw is in the ad, users still click the ad more. This will increase ctr and maybe that is what G is looking for? I don't know 'cuz even my high ctr in conjunction with high relevance has a high min cpc. GRRR!
so either way.. low relevancy... low compeition high volume they will find a way to make the most money... i think the smartest move for google should be to based the quality score on just bid amount and get rid of this quality score thing all together. its sorta becoming like the googlebot , unpredictable ;)
i think they do this to monetize their inventory as much as possible.I think this is the biggest factor we're having to deal with lately.
i think the smartest move for google should be to based the quality score on just bid amount and get rid of this quality score thing all together.They won't do that. With a sooper seekret quality score, they can make their own adjustments without justification. Any change can be blamed on us not knowing what is involved with that quality score.
unpredictable ;)They like it like that. :-D
Here's the email and reply -
Not much relevance mentioned there, just a whole load of QS. That goes against this though [adwords.google.com...] which mentions ad relevance as a factor in QS -
This is the basis for measuring the quality of your keyword and determining your minimum bid. Quality Score is determined by your keyword's clickthrough rate (CTR), relevance of your ad text, historical keyword performance, and other relevancy factors.
But judging by the last paragraph of the Googler's email Quality Score means CTR to us and CPC to them both of which means $$$ to them.
(For a fun trip try reading the quality score definition and the Googler's reply over and over. After a while space and time will run together and you'll find yourself hurtling towards a colorful event horizon in the Horse Nebula. Try it. It's fun. I wouldn't recommend it to anyone who's taken acid though.)
[edited by: eWhisper at 1:02 pm (utc) on Oct. 4, 2005]
[edit reason] Please don't post emails. See TOS. [/edit]