b) Is is true that if you change a keyword-specific URL landing page that the ad's performance and history can be jeopardized? I have heard that if you change the ad's overall URL that it will in fact wipe out the history....but is the same true to changing one keyword's URL?
THANKS IN ADVANCE FELLAS!
Well, I had seen a post from someone who had changed their URL who claims to have had his entire account trashed by it.
[webmasterworld.com...]
He was pretty upset.
I think that changing the URL triggers a review process. Someone has to physically look at your new destination page to make sure it's relevant.
I would think that it could be done without changing the quality score of the ad. It seems to me that as long as the ad is sending people to a page that sells EXACTLY the same product or service as the previous URL that there shouldn't be any affect to the ad quality score, but MAYBE Google thinks differently.
I think there was mention of adding a separate ad to the group that has the same ad copy (or similar) and the new URL in order to ease the transition. Only problem with that is that the new ad might have to work it's way up in ranking for a while before it reaches the same level as the other ad. Of course the REALITY of the situation is that the ad MIGHT NOT ever make the climb high enough in ranking to be able to match the original ad.
I do remember that someone had advised that they use some form of redirector, but I don’t remember enough about it to search it out. I also seem to remember that redirecors were bad since you can have two affiliates that are using the same program show up on the same page. That's something that Google is trying to avoid. Maybe someone who has more experience will be able to find a link to it.
Steven :)
For 'A', believe it or not, ads are only approved 9-5 Weekdays (with few exceptions, they claim). So entering a change on Friday will keep it off the partner sites until at least Monday and possibly Tuesday or Wednesday. Presumably, they walk into a backlog Monday morning.
The best time to make changes or create ads is Tuesdays-Thursdays (Ideally Wednesday, I suppose). You someday see same day approval sometime which means you'll join the partner sites that day. Friday changes, of course, wait the longest.
patient2all
I still think that changing ANY URL would trigger a review which causes the loss of history on the ad. Therefore it’s probably not a good idea to change the URL if you have a high ranking ad in a competitive market. I think my answer was OK, but I’d missed something that may be important.
Just in case someone else doesn’t know what I’m talking about I’ll point it out. In your Adwords account look within the ad group. You should see a button that says Edit CPCs/URLs.
WHY does Google connect every keyword with a URL? The way its set up it looks like each keyword can have its own unique and totally separate URL.
Maybe it’s a primitive way of being able to include the keyword in the URL so that a search is triggered at the target site. That’s the only reason I can think of to have this ability.
Can someone explain this URL?
One more thing, I came up with a GOOD REASON why Google cares so much about the target URL. Anyone heard of phishing? If a BAD EGG gets his ad onto Google and even worse their content network then Google’s reputation could be affected. It’s in ALL OF OUR best interest for Google to maintain a high level of trust from the public regarding advertisements.
Google FAQ Here:
[adwords.google.com...]
Most common uses:
For tracking systems to append URLs to every keyword automatically.
Set separate bids by keyword in the same account.
Run different keywords to different landing pages while utilizing the same ads.
