Just need traffic to site, not selling

[porieux]

Most of the advice I've found seems to be centered around conversion etc. but I'm just promoting a website to get as much traffic as possible for the client. The more traffic the better, so I really just need clicks. How can I optimize for this, and get the most traffic possible? Any pointers?

[TheGuyAboveYou]

You can buy traffic. A lot of traffic where you can buy clicks is garbage but if that is all you need then
you can buy it cheap. 10,000 hits for a buck or whatever the price is now.

Or use Kanoodle or epilot, they will give you a lot of bad traffic for cheap on a per click basis.

[porieux]

Actually it's a little more complicated than that, sorry I didn't give enough info.

It's advertising a contest associated with one of the most popular bands right now, but it's free to enter, no purchase required.

So it does need to be people who are interested in the band but they don't have to buy anything just enter to win.

So I guess I want something above garbage traffic, but don't have to worry about conversions.

[your_store]

don't have to worry about conversions.

after you said..

they don't have to buy anything just enter to win

That would be your conversion.

[porieux]

OK, but 'conversion' to enter a contest is a pretty low threshold vs. making a sale, which Googles 'quality' meter seems to be more in tune with. At least as far as the results i'm seeing...

[DamonHD]

Hi,

I have a "free" site, ie visitors rarely part with money to access the materials I provide.

But I do want to measure the effectiveness of the (AdWords) adverts I run to get people to the site.

So I measure a "conversion" as user "stickiness", ie staying around to look at a few specific pages rather than doing the normal "run for the hills" in-and-out of a typical search-engine user.

That sounds to be a low barrier, as low as your "enter to win", but I do get useful information.

And in any case ALL of this information is at best a sampling since people turn cookies off, come back 6 weeks later after the cookies have expired, etc.

Rgds

Damon