My client keeps checking that they are in the sponsored links by typing in the same word during the day. Everytime the ad does not display I get a phone call with "The ad is not displaying, why?" and it's really starting to annoy me. I can see their point though.
For instance, for a particular word they appear at the top of the sponsored links. Yet when they try in the evening they say it doesn't appear. The daily budget is set to £5 per day but we've only just got over £5 spend for the last week so the daily budget isn't being reached, or could that be the problem?
I've just turned on the budget optimiser thingy to try and assist a bit, but I need to give them an answer that will satisfy them.
Can anyone help?
Also, the more impressions he sees the lower the clickthrough will be - that is unless he's clicking the ad as well.
When your clickthrough rate falls it affects your position in the ranking whether you've paid the most or not for that term.
google tries to predice how many times that term will be searched for on a daily basis.
lets say "wigets" is the term.
your clients avg cpc is £0.50
google predicts that term will be searched 1000 times in that day.
Your client can only get 10 clicks to stay within their budget.
If you clients CTR is 5% the ad will only show up in about 1 in 5 searches as google would predict from the CTR and cpc that if it was to run at full potential they would get 50 clicks, but this would exceed their budget so only shows it a calculated % of the time.
Does this explain it for you?
briggidere
Google does estimate the number of impressions / clicks your ad could receive and this is how it uses your budget information. Instead of letting you use up your budget and then stopping your ads Google instead optimizes the display of your ads throughout the day.
I have one annoying campaign set on $200 just to spend $20-25. Wehn it was at $50 and $100 it just didn't get the impressions. It's not to do with the CTR either as that is at 4%+
There is the chance that this will still not cure the problem completely.
BTW - £5 a day, I hope the client is spending money with you on SEO as well. At a 20% fee that's probably only worth 30 minutes to an hour of your time a month (which would be the time spent billing and processing anyway).
We are a franchise that have been running our own adwords for years. Recently the main company started encouraging franchises to run ads. They offer to manage the campaigns for about 50%.
I think 20% is a little high to be honest. if you can get it great, but if your clients do a little search on it they will find a lot of people do it for less. i would say drop it to 12-15% to stay in with a better chance of keeping them as clients.
do a little search on it and you will see what other people charge.
hope this helps
briggidere
I have one client who used to call me up almost daily if she didn't see her ad at any particular random time she or her extended family checked for it. I solved the problem by splitting the campaigns into Search Network and Content Network, and keeping the Search Network daily budget fairly high. Since our conversions are much higher on Search anyway, this stone killed several birds, so to speak.
Manging SE ad campaigns is only part of my job, but I like to occasionally point out how much is saved versus going outside.
Same with SEO, but I see quotes on the price of that fairly often.
I will recommend to them that they increase the daily budget to something a bit more sensible and hope that sorts it out.
i'd still be interested in hearing how people deal with managing adwords and overture accounts for other people.
