I get a 4.2% CTR this month average.
But I am asked to pay 0.09 cents. Not profitable for this word. So I lower my offer to 0.05 adn get impresions and clicks.
If i up my offer to 0.06 will my ad get more impressions as i get closer to the officicial active minimum bid?
anyone have experience with this?
I think if you leave your max cpc below googles minimum you will only get impressions and clicks for a day or two, google is just testing your ad performance with a few impressions, the traffic will stop unless you meet their minimum.
If you have good CTR then I'd say the algo will see sense, 4.2%@5c = $2.10 CPM - certainly not great but well above the $1 CPM minimum that they are using for the CPM site ads.
I have been seeing some keywords with minimum bid set at 5 cents being charged less than the minumum and thought it was a bug.
Keith
When did this happen?
Does in trial still exist? [webmasterworld.com]
In it he speculated that the 'In Trial' keyword state may in fact still exist (behind the scenes). If it is true, that would certainly explain your experience.
if i up my offer will my ad get more impressions as i get closer to the officicial active minimum bid?
anyone with experience on this one?
The only correlation I've found to 'inactive keywords' receiving clicks and impressions are when there aren't a lot of advertisers (seems less than 3-5 is a magic number).
Of course, that's observation only, and not any kind of real number.
I have noticed that in some instances where a keyword had a 2%+ CTR, less than 3-5 advertisers, and a minimum bid over $1, that the minimum bids seem to be coming down over time without having to change the max bid at all.
my example is way under your 1 USD.
But in active mode generates about 3,000 daily clicks to the landing page.
As unactive I am getting approx 200 daily clicks and am at 0.05 cents rather than the minimum 0.09 cents. I am paying the 0.05 unactive price thatr have established.
It will be interesting to see the imàct of increasing my minimum bid to 0.06.
Guess I will have to pay to play!
BuT i had been hoping learn from some else :)
To speak to the essential issue being discussed here, I wanted to mention that it's an expected behavior for inactive keywords to run occasionally. There's even a note about it just below the keyword list, at the Ad Group level of one's account.
Excerpting the pertinent info from that note:
...Inactive keywords don't have a high enough Quality Score and Max CPC to trigger ads. These keywords may occasionally accrue clicks as we re-assess their quality.
AWA
I just had a word with 4% CTR in the third spot go inactive. i thought it was golden but htey want double the money. I am willing to thow the .01 not the .10. I knwo just try it. :)
welcome back, hope your hols treated you well ...
I am definately NOT complaining about inactive words getting impressions and clicks at the price i am willing to pay for.
I suspect that as eWhisper stated, this has to do with words that have few bidders, and that the volume of searchers using the term cause the system to check its quality score every so often.
will inform overhte next coule of days if this increases the number of impressions.
I think some of the confusion stems from this faq:
[adwords.google.com...]
If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and not trigger ads.
which doesn't address the ads occasionally showing at all on that page and seems very clear cut that ads are on or off, not anything inbetween.
Thanks for having the image fixed on the secure FAQ pages, much appreciated
I think some of the confusion stems from this faq:
[adwords.google.com...]Point well taken eWhisper, and I'll pass that on to the writing team. Thanks!
AWA
I think a lot of this could have been avoided by having used a term other than 'disabled'. How about 'inactive'? Google changed the working definition of the word 'disabled', more or less--- which is always confusing.
It did increase the number of impressions, and clicks.
What might be happening is that as my bid gets closer to the minimum bid to activate the checking of the quality score happens more often. Or As the gap between my bid and the required minimum bid is reduced the qualty score goes up, allowing more impressions of my ad, but enough to get to the desired QS.?
Anyone make sense out of this?
