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i have a few keywords that i was #1 paying just 0.02-0.03 per click, and the CPC is set to 0.05, now adwords want to up my CPC to 0.30 and 0.40 in some of that keys, can someone explain me why it happend?
Looks like adwords want to pay more for the clicks, and i have no competence in that keywords.
They say they have a formula that determines how much each term should be worth (the Minimum CPC), and that all advertisers now must meet or exceed that amount in their bids.
It's pretty new.