Rarely searched words.what to do?

[toddb]

If a search recieves few searches and is 2 or 3 keywords, Google is currently brutal. Based on how this all worked, I think Google wiped the database and started over with the new change. So you need the 1000 impressions to really stabilize a keyword.

But what if the word doesn't get 1000 impressions in a month? I keep getting wacked on these rarely searched words I have sprinkled thoughout my keywords.

You can bid high and hope Google gets a reasonable figure quickly or leave it inactive and hope google blinks...

Any other way?

[justshelley]

Have been dealing with the same issues. I agree...I think maybe the database was cleaned out right before the change because terms that I have used successfully in previous campaigns were more or less treated as if I was starting from scratch when I created the new one. The "historical performance" for those terms did not give me any advantage in the new one. I think in my case it was because all my terms were low traffic terms already.

Because Google is seeing every new term as "exact", I am having to go back and change the order for some of my broad terms and I have started adding some real language search words to my terms such as "how do I", etc.

What it boils down to is that my previously creative methods for getting traffic with niche terms has been scratched by the new system so that I am forced to bid on broader, higher traffic, more expensive terms.

I'm in a no-win situation. If I bid on the broader terms, even with great ads and lots of negative terms, my CTR's will be terrible because of my small niche. That means that I will be forced to rank lower and pay more money and compete against people that don't offer the same thing that I do.

[inbound]

I've seen the same, really bad on localised adverts.

'Keyword Locality' is now beaten by my generic 'Keyword' ads, even though I have all localities as negatives on the generic ads, go figure.

I think I'll ask for a refund on the ads that have been falsely shown!