We were running a ad for a popular keyword at 5 cents. After the change the keyword became inactive and calls for 10 cents.
We have began a new ad group under using the same keyword / ad and the same old bid of 5 cents. The new ad shows active but not a single ad impression after 24 hours. The old ad continues to show inactive asking for 10 cents.
Thanks for your advice :)
If the two Ad Groups are identical, the minimum bids should also be the same.
We do have a Adwords rep, are they likely to help with the following?
Yes, let your AdWords Rep. know, and I’m sure they will be happy to take a look at your account. I will also make a note that you are seeing this discrepancy. ;)
AWA2
If the two Ad Groups are identical, the minimum bids should also be the same
This is my main problem with the new system, the min cpc seems to be unrelated to, well, anything at all. Except of course the competitiveness of the word. I've said before I can bring the min cpc down often by making the ad copy less relevant and removing all traces of keywords or other words relating to that market. Sometimes the opposite. Its very frustrating.
1. I raised the question on the 3rd.
Remember we had the exact same keyword / ad in two separate campaigns ... one at 5 cents and one at 10 cents. Both showed to be active but neither were getting impressions nor were any ads being shown by other advertisers for this keyword.
Now consider that we had run over $7000 in ads on this one keyword at a nickel before the change. After the change our nickel bid was inactive for a time, even though we saw no ads by anyone on the keyword.
2. Then our ads became active with no impressions when we added the second NEW ad and remained that way for days without impressions.
3. On the 5th we added a third ad for the same keyword in yet a different campaign bid at 3 cents and it too was active and this time it was getting impressions / clicks. Today (the 7th) it is inactive calling for a dime minimum, but not before we got 562 clicks for 3 cents each.
4. So I just now go back to the original ad where I had deleted the keyword, and re-instate it at 4 cents and it shows to be active ... too soon to tell if it will actually get impressions.
I know that you and my ad rep maynot be able to help me with inactive ads but this case seems just like the kind of thing that Google would want to work out.
Another thing that I can't fathom is why any keyword that has relevant ads by advertisers can not show those ads when one searches for that keyword at Google. There are several popular keywords that get zero ads. And I know advertisers bid on them cuz I do on many of them.
Well, thanks for all your help AdwordsAdvisor2. It's about 8:45 central and I'll email my Google rep a copy of this thread, as soon as I finish this post. Perhaps you could put in a word for me with someone. After all, Iknow you guys want to improve.
Many Thanks
:)
this imples that the clickthrough history isnt taken into account, which I thought was an imporant part of the "quality" which decides min cpc.
ronmcd, the historical keyword performance is indeed taken into account. When I said ‘if the two Ad Group are identical,’ I meant that everything had to be identical – keywords, ad text, *history*, etc. I apologize if my previous message was unclear.
Perhaps you could put in a word for me with someone. After all, Iknow you guys want to improve.
SlimKim, thanks for providing such a detailed description of what you are seeing. I have given this information to our Tech folks, and yes, we are always working to improve our product!
AWA2
