New in AdWords. I need help

Any sugestions are welcome. Many thanks

[danutdorin]

Hello everybody.
I'm new in AdWords, but i have some years experience on the internet.
Now i want to start some adwords campains related to "web hosting".
So what keywords. keyphrases, combinations should i choose?
How mouch $$$ should I bid to get a good ROI? I do not want a exact details, may be confidential, but i need some help.

Any experiences are welcome.
It's ok for me any sugestions, advices, trics.

WHAT SHOUD I KNOW IF I'M A BEGINER IN ADWORDS?

Many thanks

[cabowabo]

You are getting involved in a highly competitive industry where CPC is in the $2-3 range. The advice to you is to start out small, go after the keywords which bring little traffic but are highly convertable based on your offering. Place a cap on your advertising costs and test different landing pages. Look at competitor sites and see how they are designing their landing pages. Test. Test. Test.

Cheers,

CaboWabo

[danutdorin]

Anyting else?

[cabowabo]

Anything else

That should keep you busy learning the ropes. There is no short cuts in learning a new system, or in testing. Every market is different. Roll up your sleeves and get to work. There are no "golden tickets".

Cheers,

CaboWabo

[caspita]

Hi danutdorin,

I'm new to AW also, so I really can not offer help on this, but I didn't want to open a new topic and the info here could help both of us ;-).

Here is what is happening to me:

Created my campain, adgroup and adcopies (3 of them), 'widgets this', 'widgets that' and 'more widgets stuff'; all of them targeting the same landing page 'widgets general info'

After setting the budget to $5 per day and the max cpc $0.05, created my 'widget' keywords and added some suggested by the keywords tool. Then once I finished, 80% of the keywords were 'inactive' because quality or minim bid too low, ok, I changed all of them to the minimum sugested of $0.10 and everything was active.

Now, after 10-15 mins I started doing some searchings by my keywords (very low competitive I know) and my add was showing up even alone or second position for a total of 2 ads :-).

Here is what I don't get then. If only 1 (mine) o 2 ads are displayed for my keywords, why I'm not able to bid low $0.05 or less? knowing that I'll be happy enough for now if my Ad shows up as second options out of two? even 10th out of 10 would be ok while I'm learning!

However, I have read the even if you bid a lot GG will make you pay only what is fare, well, this is not the case, I have get click already for two of the keywords that are showing only my Ad and which I was forced to put $0.10 and all of them costed my $0.10 each, same for the ones sowhing 2nd out of 2.

Am I missing something? it that the way it works?

Help! please.

Thanks,
CS.

PS: In the mean time I have lowered the bid to $0.05 for all of them again (following the advice of leave it alone and it will eventually become active), and of course they became 'inactive' and are not showing any more, even for queries using my exact keywords, NO Ads are being shown at all!

PS2: All my analisis was done only in SERPS, I have not gone into content sites yet, but I didn't disabled it either.

[AdWordsAdvisor]

There is no short cuts in learning a new system, or in testing. Every market is different. Roll up your sleeves and get to work. There are no "golden tickets".

I have to agree with this. AdWords does take work, if one wishes more than moderate success. Just like with most things worth doing, I have discovered. ;)

But here is one seldom heard tip: take it seriously, but also try to have fun with the challenge of it. It is amazing what having some fun will do to shorten your learning curve.

BTW, don't forget the wealth in information here:

AdWords Help Center
[adwords.google.com...]

Getting started
[adwords.google.com...]

I hope that helps, and I also wish you every success with AdWords!

AWA

[geobals]

I am agree with you caspita. I am also having this doubt. For the new system., the minimum bid is $0.02. So, if you are the second out of two, $0.02 is enough for minimum bid. I am also waiting for the answer. Thanks

[geobals]

I am agree with you caspita. I am also having this doubt. For the new system., the minimum bid is $0.02. So, if you are the second out of two, $0.02 is enough for minimum bid. I am also waiting for the answer. Thanks

[Frequent]

Just a suggestion based on what has worked and works for me. If you have a very limited budget, and no experience, I suggest you "cut your teeth" using site targeted campaigns. You can bid as low as $2.00 for 1000 impressions on sites that you choose. You will need thousands of impressions to hone your ad text. At $2+ per click for search targeting this could be a very expensive learning experience.

Freq---

[caspita]

Hi Frequent,

That's a very good advice I think, I haven't thouhg about that, I'll give it a try, only thing is that as so far I have read here in the forum, you need also beat regular Ads, don't you? anyway I'll try.

geobals,

Here some additional info from my recent testing, use the "Find Alternative" link for your keywords, I was able to get very good combinations which are trigering Ads below the sugested minimim bid for the keyword. Eventually some of them will become no active again but then you will have more to play with. Now I'm gettign some 5-6 positions which are ok for me at this stage.

Also checking more in detail for the AW FAQs, I found that they refere to 'quality and price' to trigger the Ads, which means basically no competition at all, I think what happens is that for some sets of keywords you need to meet minimum criteria before getting into the bidding game, that's why aven being alone in the SERPS ads will cost you the minimum also.. does it makes sense (my conclusion)?

Thanks,
CS.