Easy Way To Find .05 Cent Keywords

[surf4soul]

Does anyone know of a easy way to find .05 keywords?

This prices are killing me.

[suzyvirtual]

As has been repeatedly stated, the keyword costs are individual to your account, your ad text and the keyword history. Soooo, there really is no way to "find" the keywords.

[MediaSpree]

I have found that my most general keywords are below 5 cents. Example "widget"=3 cents, while "super happy fun widget" became inactive. Not sure if that will apply to you to but that was my situation.

[humblebeginnings]

Since nobody here seems to fully understand the "quality score" of the new bidding system, we can't be sure the price of keywords is individual for our accounts.
For all we know the guys and gals at the plex are throwing dices for each keyword.

I have keywords completely unrelated to the ad copy and with 0.0% CTR for $ 0.02.
I have keywords exactly matching the ad copy and with great CTR, and G charges me $ 5.00.
Other keywords show the exact opposite.
In many cases I feel like the price of keywords is not related to whatever happens in my account.
In other cases, the keyword pricing does seem to respond in a systematical way, but then again, not always like it should according to the G doctrine.

What I am trying to say is that as long as we don't figger out this funny old QS/bidding system, there might as well be a way to find cheap keywords. Who knows?

[luke175]

I am quite sure that if Google were to charge one advertiser more than another simply because he had previously spent a lot of money it would be highly illegal.

I remember a company (I believe it was Victoria's Secret) got caught sending catalogs with higher prices to those customers who had spent more money with them. The FTC tends to frown on that sort of behavior.

[Laker]

I remember a company (I believe it was Victoria's Secret) got caught sending catalogs with higher prices to those customers who had spent more money with them. The FTC tends to frown on that sort of behavior.

ummm... go here [writ.news.findlaw.com] to read a factual account of both Victoria's Secret, and charging different prices to different customers (and the FTC) ... in an article entitled (interestingly enough) "Websites That Charge Different Customers Different Prices".

In brief: (emphasis added)

...Accordingly, in 1996, consumers sued based on allegations that Victoria's Secret distributed different versions of its catalog that offered different prices to different customer groups for the same items. ...

Here, the plaintiffs argued that it was mail fraud to send multiple versions of a mail-order catalogue with different prices for the same goods. But Judge Robert W. Sweet of the U.S. District Court for the Southern District of New York disagreed and dismissed the claims.

Indeed, the judge felt so strongly that the lawsuit was without merit, that he even imposed sanctions on the plaintiff's attorney for filing a frivolous lawsuit. That is a rare measure that requires the judge to find that not only were the plaintiffs' claims not valid within the law, they were not even based on a good-faith argument for the law's extension.

[luke175]

Good find Laker, I read that link you posted.

I still think that you could make an argument here because you aren't selling lingerie but instead running a dynamic marketplace akin to more of a stock-market environment.

For example, should someone bidding .20 rank above someone bidding $1 for a term just because they are a new account?

It's not clear whether or not this is what is happening but if it is Google is going to have seriously unhappy advertisers.

[suzyvirtual]

I think google is REWARDING publishers who have a good ability to write ads withe lower costs. Since they are no longer disabling keywords, the CTR matters to them alot more. If your ad writing and keyword matching skills mean that you get a 10% clickthrough rate, then 1000 impressions of your ad at $.10 is worth $10 to google. If you write bad copy, or choose poorly matched keywords (either because of lack of skills/understanding, or for purposeful ad impressions without clicks) and you get a .05% CTR, then 1000 impressions of your ad at $.10 would only be worth $.50 to google, so they make up some of this difference, when they determine (on a variety of metrics) that your ad won't perform as well by saying, "well go ahead and put up the ad, but we are going to have to charge you $1.00 to make up some of our profit that would be better if a more targetted ad were in your posistion". In a sense, I think they have changed the system so that they are actually selling something closer to the impressions, than the clicks, although not exactly...

[humblebeginnings]

Dear lord, did I say "figger out"?
Appollogiez!

[patient2all]

We understand - came from humble beginnings too :)

patient2all