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targeting ads in an adrgroup

is it possible

         

clickthinker

10:01 am on Aug 31, 2005 (gmt 0)

10+ Year Member



Hi there

Is it possible to specify which ads within an adgroup will appear for selected keywords?

for example - i have an adgroup set up for hotels in my city. I want have set up an ad for each hotel and obviously want the ad for "The City Hotel" to appear when searches are done for "city hotel".

thanks

inferno

10:02 am on Aug 31, 2005 (gmt 0)

10+ Year Member



as far as i know, the only option is to just place the ads in a new adgroup.

inferno

10:03 am on Aug 31, 2005 (gmt 0)

10+ Year Member



ugh, hit reply too quick, i meant to say, place the ads in a different adgroup WITH the keywords you intend to target.

running scared

11:10 am on Aug 31, 2005 (gmt 0)

10+ Year Member



You can do it through dynamic keyword insertion. Try putting the following in your title:

{KeyWord:Hotels in your City}

This will place the key phrase in (capitalising first letter of each word) in your title if the phrase is 25 or less characters. "Hotels in your City" will show when the phrase is too long.