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Having more than one adwords account.

         

chodges84

11:58 am on Aug 28, 2005 (gmt 0)

10+ Year Member



Hi,

I've just finished setting up a new website specifically for Irish users.

I currently advertise with adwords for my UK site. I will need to bid on the same keywords, but only for display on Google Ireland. I want to display different ads, as they will have the new URL (.ie instead of .co.uk) and prices are in Euros.

Am i allowed to open up a new account and do this?

Many Thanks,
Craig.

Robsp

12:36 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Craig,

You typically set up a new campaign for that. Geographic settings and budgets are controlled at the campaign level and everything is easier to manage in a single account as well.

chodges84

1:48 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



Thank you.

That was what i was thinking. Campaigns don't 'Overide' each other though do they. As in a new campaign will replace the old one, or slow it down in any way?

Robsp

2:06 pm on Aug 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nope campaigns are separate as long as you do not target the same keywords for the same geo's. Then Adwords typically favours the highest bid/CTR keyword.

JonBoy

3:08 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



I've found in the past to my cost that Google seems to be tracking the CTR of keywords at an account level. So a low CTR for a keyword in the UK would tarnish the same keyword in the Irish campaign.

This used to be an issue with the old min CTR threshold and slowed/disabled statuses; presumably it still applies in the new Quality score as well; thus it might affect your minimum bid levels.

You could find the problem happening across the board. For example, if you have no competitors in Ireland and 20 in the UK, your CTR is probably far better for all your keywords in Ireland.

Of course presumably it could also have a positive effct in the reverse direction, i.e. your UK ads could benefit from better-performing Irish cousins.

I'm no pro though, maybe someone else could confirm if this is strill true?

chodges84

8:56 pm on Aug 28, 2005 (gmt 0)

10+ Year Member



ok, thanks.

Thia type of thing isn't going to happen though is it?

[webmasterworld.com...]

I am going to be adding a new domain (.ie) to a new campaign, rather than changing an old one, so it shouldn't do, should it?