Paniking, I called google and emailed them. The tech person that I talked to there said this is the worst he has ever seen of destruction of rank. Later on they said that part of the quality part of an ad is its domain name. Then they said the new ad had to get some quality thru I guess getting impressions and clicks. Well I told this gentleman, "how am I going to get quality in the 38th position?" I am getting the run around at google right now. They are not admitting that the system is flawed. There was no warning, nothing written in the literature that this kind of massive destruction of an account could happen.
Basically beware of making changes to your ads. Beware of making domain changes.
It makes no sense to test an ad in anything but the exact same position that the previous ad was in. For example, the keyword where I was ranked #2. The new ad should show there too. If it stinks, then my CTR will go down and I will lose my rank slowly and it will tell me to improve the ad. Not moving me to rank #38 without ANY chance of recovering. Basically I am screwed, but I am not going to stay that way.
Has anyone else experience such a disaster? What is our recourse? We need to get this changed as advertisers as its highly unfair.
Especially if they rank you on domain name. Since that can be manipulated, and some people may hog all the domains which puts us at a permanent disadvantage. Also some keywords in domains are restricted by trademark. And what if we just change the tracking ID on the domain name. We still are killed. Google must admit this is the wrong way to do this.
My campaign was giving me 1200 clicks a night. It went down to 100. I am back up to 200 by buying my way back in. However for those 200 I am paying 3 times what I was paying for the day before the disaster. Anyone hurt by this policy should contact Google Adwords. I have all the email addresses and phone numbers. They need to hear from all of us.
Any suggestions from anyone. I am losing money by the bucket. I was doing great until I made this minor change.
They wiped out all my history and I am paying up as if new.
Words that trickled up to the top because of good performance...all gone. Its a disaster. It could happen to you.
I am not sure why they allowed this reactivating feature only through the API but I can confirm to you that it does work.
Now as for owing me that beer money, should I send you my Paypal info? Or if you agree to pay for this King Tut Beer I can send you my wiring info :)
[edited by: eWhisper at 7:47 pm (utc) on Aug. 30, 2005]
[edit reason] Please don't drop links. [/edit]
Don't you find CyberBeer the best? No hangover :)
patient2all going way, way OT
Keywords, however, can be amended. vphoner, I gather from what you've said that you're using the default tracking URL from the creative, rather than the destination URL on a keyword by keyword basis? If this is the case, have you considered re-enabling the creatives through the API, and then setting the destination URL on a keyword level? The downside of this is the display URL would not match the destination URL. At least the traffic would still get to your site though!
JP
Why this feature isn't available through the adwords interface, I don't know. But thats the way it is.
Guess: It would make the interface much too cluttered and complicated. I have adgroups with hundereds of deleted ads because I edited and tested.
Jan
1. Will I lose my keyword CTRs if I edit their keyword URLs?
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No, the only way in which you would lose your keyword CTR would be if you deleted and then re-added your keywords. This is not necessary to edit the keyword URLs - you can do this without affecting the performance history of your keywords in any way.
2. While I lose my overall CTR if I edit my ad texts?
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No, your overall CTR will remain intact even if you edit your ad texts.
The only impact you may see will be in terms of ad auto-optimisation - whereby if you have three ad texts within the one Ad Group, and the system generally chooses to show the ad text with the highest CTR. When you edit your ad texts, the original ad is "deleted" and replaced by the new post-edit ad text. Therefore, if you have multiple ad texts within the one Ad Group, you may notice the new ad texts are not shown as frequently as the original ad texts with the established CTR.
The other factor you should bear in mind is that when you edit the text of your ads, they are resubmitted to us for review and approval, and while you ads are in the queue for approval, they will not be shown on our search and content partner sites, so you may see a temporary decline in impressions and clicks until your new ads have been approved.
This will not affect your ad's positioning or actual CPC in any way, however.
Does anybody have any input/experience with what happens if you simply change the Ad Group or Campaign that the keyword is located in? Will that result in loss of the CTR history as well?
Does anybody have any input/experience with what happens if you simply change the Ad Group or Campaign that the keyword is located in? Will that result in loss of the CTR history as well?
By moving a keyword between campaigns / adgroups, you effective DELETE the keyword from the original adgroup, and create it brand new in another adgroup. This gives it a new keyword id, and as such, you loose the CTR history of that keyword.
You probably don't want to do it.....
There really should be less obscurity when AdWords advertisers are paying so much for our campaigns!
