Adwords QS optimisation.

understanding how adwords rates the quality of your ad.

[danbot]

I am just trying to get my head around how adwords awards QS for particular ads.
Last night.. i pretty much overhauled all my ads in a particualr campaign and as you would probably guess google has appeared to have dropped my QS back to nothing and am getting a quarter of the CTR. Note that not a great deal has changed with my ad text, mostly i just tagged the url with a get var for tracking.
Anyway.. when i origionally set up my ads (about 3 weeks ago) i ramped up the minimum CPC for my ads slightly and after a few days i found i was reaching my daily max by midday. So I brought the CPC back down and managed to maintain a similar response.

My conclusion is that temporarily increasing your min CPC in the beginning of your campaign can help improve your QS by bringing up your CTR and number of Impr.

Does anyone agree with this?

[vphoner]

I have had a horrible thing happen to me. I changed the URL to 30 adgroups to standardize my web site landing pages. To my horror Google Adwords ruined my account. I lost everything. All the words that I spent thousands to get top ranking were GONE. All the words that trickled up to top ranking by good AD performance gone. Don't change your URL or you will reset your account. Its horrible. I am now paying 4 times the price for some adwords to try and regain where I was. I went from 1200 clicks down to 100. I am paying a ton of money more per click. We all need to show our disgust to Google Adwords for these unfair changes.

[danbot]

yeah.. i guess i had a similar thing happen to me. But I'm still in experimenting phase. So I guess It doesnt bother me so much. However I did only get four hits today which is quite bad.
Sorry to hear of your loss.

[suzyvirtual]

What happened to you guys is not part of the recent "changes"; it has been in effect for a long time that if you change an ad you lose your previous relevancy ranking.
You are correct that by temporarily upping your bids you gain higher position and can more quickly reestablish your relevancy because your ads have a chance to be seen/clicked more often.