Understanding Keyword Ad Development

Dynamic keywords added to ads.

[coldfused]

Ok so say I have these keywords:

Blue Widget
Red Widget
Green Widget

If I want to dynamically fill in the keyword for my ad, would it be like this? :

New [keyWord:} Stores
Locate [keyWord:} stores near you!
[keyWord:}'s are your friend.
www.allthewidgetsintheworld.com

Sorry if this has been covered I just want to make sureI have the setup right.

And help is appreciated.

[coldfused]

Sorry meant to say "Any" help is appreciated.

[biggerfish]

Coldfused, your , instead of the actual search term:
and code is incorrect:

New [keyWord:} Stores

Correct syntax: should have a { in front of keyWord, not [

Correct cap: should be {Keyword} for initial caps, {KEYWORD} for all upper case, {keyword} for all lower case, as I understand it.

But I'd like some clarification as well. If the user searches by entering

Where do I get a Blue Large Widget?

How does this display?

New {Keyword:} Stores

I'm assuming that it shows the Keyword that I'm targeting:

New Blue Widget Stores

and not the actual search term:

New Where do I get a Blue Large Widget? Stores

Is this correct?

[SEhunter]

You can use the following format but it is not mentioned b Google website.

{keyword:Defalut Term}
{Keyword:Defalut Term}
{KEYWORD:Default Term}

Using those formats in the Title of your Ads, Causes Adwords to display What Users has been searched for instead of dislpaying a Statis Title Ads. I have tested this for a while and I had an increase in CTR with this kind of Dynamic KWs insertion method.

But if the search phrase is longer than 25 (if I am wrong please corrent me) the Defalut Term will be shown.