Does G match ad to kw within a group?

or do i need to create separate ad groups?

[arrowman]

When I have an ad group with two ads, say A and B, and two keywords, say a and b. A contains a in the title and B contains b.

Is G clever enough to show A when the visitor searches for a, and B when b? Or do I need to create different ad groups for A/a and B/b?

[inbound]

I've seen the system behave as if it learns by showing the ad that performs best for terms. Thats a simple calculation. It's some time since I saw this though as I tend to set up loads of groups with a specific ad for each set of KW's.

However, there is the issue that you are almost deliberately putting yourself at a disadvantage by not seperating different ads into different groups. What will happen is you will get less clicks, show up lower against your rivals and cost yourself more per click.

Run the ads in different groups and give them the best chance.

[AdWordsAdvisor]

Run the ads in different groups and give them the best chance.

I completely agree. This is the whole purpose behind the ability to create a ton of Ad Groups in an AdWords account: to give advertisers the means to advertise many different things in an extremely targeted way, all within one account.

No question that it's a bit of 'extra work' in the short term to set up ones account in this way. Long term, though, it'll pay off. If advertising on the Internet is potentially important to your business, it's well worth doing in a focused way.

At least in my (highly biased!) opinion. ;)

AWA