Seems strange...that's like saying the word car, boat, etc. is a trademarked word.
Does anyone know why there would be restrictions?
Thanks.
Good Luck.
-Dr.X
I couldn't tell from your post whether you had recently added the word 'home' to a new ad in an existing account, and had seen a 'no go' message in the interface - or whether the ad had been running for a while and was then actually disapproved during review.
If it was the first case, then you should have been offered an opportunity to submit an 'exception request'. Submitting the exception request will often result in the exception being granted, and away you'll go.
If it was the second case, then Dr_X's advice is right on the money. If you ever feel that an ad has been disapproved in error, then by all means reply to the disapproval email and say why you feel an error has been made. I think you will find the support team to be very willing to listen.
After all, it is to everyone's advantage to have your ads running, so long as they are in line with policy and guidelines. ;)
AWA
It's handled a little wierdly by G. I've been going through our ads, lately, to tweak them for the new changes and so forth, and some ads that use the term "bird" (not really, but like that) are accepting changes with no problem where other ads in a different AdGroup that contain that term are alerting that I can't use it. Same term. Very common word.
Of course, it's better to be too tight than too loose, from G's standpoint. But consistency is important.
Hmm, that reminds me of something else for the wish list. I sure wish Google could keep track of exceptions and other issues that have to be hand approved on an account level, so I don't have to go through the same process every time I do updates and have to request massive exceptions for the same words over and over.
Point well taken netmeg (clever nickname, btw!). Normally, though, it is not as straightforward as you might imagine to apply an exception to an entire account.
This is because it is not the word by itself that matters. Rather it is the word considered within the context of the ad it appears in, and the site that the ad links to.
And of course, both of these things could change entirely each time the ad is edited, and/or it links to a new site.
I hope that makes sense.
AWA
heyday
Point well taken netmeg (clever nickname, btw!).
Thank you; it's also been my license plate and one of my domain names since 1986 or so.
This is because it is not the word by itself that matters. Rather it is the word considered within the context of the ad it appears in, and the site that the ad links to.And of course, both of these things could change entirely each time the ad is edited, and/or it links to a new site.
Well, ok. I recognize the problem - I can see how it could be abused by a simple edit. But two of my accounts trigger these exceptions all the time, because they are in industries that use the same terms as the pharmaceutical and gaming industries, even though they are NOT in the pharmaceutical or gaming industries. Every time I've requested an exception, I get one, no problem. But I have thousands of terms and hundreds of ads, and it REALLY adds significantly to my maintenance time to have to request the same exception for the same words over and over and over, every few days since Google put that policy into place. In some cases, a quick edit will cause an ad group or a campaign to be halted altogether, and I have to put a call in to request a quick review - after which they will approve it and I'll be up and running again. They're all the same ads and words (with maybe one edit to one ad) that have been running all along, but they still get stopped. We've been advertising with Google since the first month they started AdWords, and we spend significant amounts of money each month, and after all this time, we are feeling a little raw about the fact that we have to basically defend our use of the language every single time we want to add a new variation of a keyword, rewrite an ad, or whatever. There needs to be a better way.
...two of my accounts trigger these exceptions all the time, because they are in industries that use the same terms as the pharmaceutical and gaming industries, even though they are NOT in the pharmaceutical or gaming industries. Every time I've requested an exception, I get one, no problem. But I have thousands of terms and hundreds of ads, and it REALLY adds significantly to my maintenance time to have to request the same exception for the same words over and over and over, every few days since Google put that policy into place. In some cases, a quick edit will cause an ad group or a campaign to be halted altogether, and I have to put a call in to request a quick review - after which they will approve it and I'll be up and running again. They're all the same ads and words (with maybe one edit to one ad) that have been running all along, but they still get stopped. We've been advertising with Google since the first month they started AdWords, and we spend significant amounts of money each month, and after all this time, we are feeling a little raw about the fact that we have to basically defend our use of the language every single time we want to add a new variation of a keyword, rewrite an ad, or whatever. There needs to be a better way.
Netmeg, I think I'd suggest taking most of what you've written above and pasting it into an email to AdWords support (or at least making your case as well in a new email...), and asking if it possible for an exception to be made at the account level.
Be sure to write from within the account in question, and be specific as to the Campaign(s) Ad Group(s) and word(s) in question.
I can't guarantee results, of course, but it's certainly worth a try. ;)
AWA
exception to be made at the account level
I had no idea this was technically possible, never thought to ask. (And every time I use a particular word I get frustrated.) Thanks AWA! :)
