In the meantime, most of my other clients with existing Google campaigns are running 25% to 50% over normal spending right now and I can't get a week old campaign to even rack up an impression much less a click. ;(
not anything borderline or controversial either
Remember, it doesn't take much for something to be flagged as "controversial" and require up to a several day wait before it gets reviewed by a human and can show anywhere.
Do your keywords that don't show even vaguely relate to school, kids, war and who knows what else? That will slow you down for a while.
What does the ad diagnostic tool say about these keywords?
patient2all
My account was not under review and was functioning "normally" under the "new system".
They tell me that my words are "too specific" (mostly 3 and 4 word combinations) and that under the new system, they will have to generate enough traffic as an exact match (regardless of whether it is set up as broad or phrase) before they will be let go as phrase or broad. The general words that the rep "suggested" are expensive and don't reach the audience I want to reach. Very discouraging.
I also found out that you better be careful how you add the words into your AdGroups because the ORDER of the words currently determines how Google's system sees it. In other words "widget red" would have to be searched in that order as an EXACT match and then generate enough traffic for it to be turned to broad or phrase match.
