Daily Spend Then? Daily Spend Now?

How has your budget changed since the big tweak?

[Paris]

I see that some advertisers are reporting a dramatic drop in the amount of money being spent on AdWords since last week's pricing policy went into effect. Logic would dictate that Google wouldn't have gone through with this unless it thought it make more money at the end of the day.

So who is spending less? Who is spending more?

[Dr_X]

my usual daily spend is now multiplied by 4.8 according to the accounting department here. Boy are they mad at me.

:-(

-Dr.X

[DamonHD]

Hi,

The new changes seem to be working well for me (on both the AS and AW sides) for the moment, so while everyone else is griping I've increased my PPC budget nearly 10-fold and started an experimental site-targeted campaign with about the same budget again.

When the whining stops I think that it will be time to get out and let those with really big budgets hog the limelight again!

So, ~20x increase in budget by me, with a very close eye on cost-per-conversion so as not to be totally reckless! Even more of a stats junkie today and this week. B^>

Rgds

Damon