Very odd data

[toddb]

I had a word going for .40 all day yesterday. It was the only one showing and is an absolute ([]) keyword. I thought this was too high so I dropped it to .20 . It is now at .02. I am still the only ad showing but google has me listed at 1.5 postion. I refreshed several times at different times today. One other add showing half time would explain the 1.5 but I can't see it and I have a huge CTR as to me and I assume everyone else I am alone.

Did this with one other ad, so far it is doing the same thing....

[toddb]

Still claims I am in 1.7 position. I do the term and I am across the top all alone and paying .02. Gotta love adwords.

[Angelis]

What type of keyword is it?

Broad / Phrase / Exact match?

You might be appearing on other searches than the one you are typing in.

[toddb]

one word exact match. I have these brackets [].

[humblebeginnings]

I am amazed you have 0.02 keywords. I haven't seen under 0.20 since thursday.

[toddb]

I have some of them but over all, I think the change was a wash.

[Angelis]

Could be a mispelling or an alternate spelling e.g. UK = S, USA = Z.

Without looking into it more couldnt tell you...