bid price and roi , the magic circle

[zoreli]

Hi

At this time I am bidding $3.00 on my top keyword. Just for the ilustration this keyword get 95% of all impressions for that Ad Group.

Average position for that keyword is 27.5, that is my add is shown on page 4. I get $90.00 per sale. So I need at least 3 customers to break even.

But I am not sure that I will have 3% conversion rate.

My keywords are tight clustered and my top keyword is mentioned in my add, so I have no relevancy problem.

Is there any other way how can I increase my add position without to bid more? $4 per click is way too expensive. Any advice how to get out from this magic circle?

Regards, Zoreli

[zoreli]

Just to give you better picture, today I get 915 impressions for that keyword and 0 clicks.
(No edit post buttons here?)

Zoreli

[zoreli]

Anyone?

I am sure that this question has been answered many times here, but no search on this forum...

Regards, Zoreli

[wrgvt]

I would imagine that by the time people get to page 4, they've either stopped looking at the ads or have already seen ads more inclined to their liking than yours. See if you can answer this question honestly:

Why would anyone click on your ad if they haven't clicked on any of the previous 26?

Does something make it stand out from the others? Do you have a better price or more detailed information than those other 26 ads? If you can't bid high enough to get the proper attention and still make money off the ad, then you'll have to change your focus or find another way to drive traffic to your site.