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Two questions if I may:
1. How can I use AdWords without paying $40+ CPC to attract visitors to this niche subject?
2. Why is it that AdWords wants $40 CPC, but my AdSense pays out .03 per click. Obviously I don't expect to get $40, but I figure I'd at least get an average of $1 per click.
Thanks in advance....
It's madness on some terms at the moment!
Google are upsetting a lot of people.. hey ho I suppose they have to justify the share price but if you squeeze hard enough then people start looking elsewhere to advertise.
You can try reducing the cost per click for ads running on Google, by trying to create ads that achieve a higher than average CTR, and thus pay less per click.