One other thing - I was using the Budget Optimization Tool. But when I went into my account, the Inactive KW showed up only when I disabled the Optimization Tool. What if I simply kept it in place? Are the Inactive Words still Inactive?
OK - I've started the process of fixing all my Inactive words, but I read in these forums recently that the new system is just a test. Should I proceed with the meticulous work or wait? And wait for what exactly? G is definitely not going to go back to the old system. I'm rather confused by many of the posts.
Inquire, the new system is now live - so what you're seeing is the real thing, and not a test.
One other thing - I was using the Budget Optimization Tool. But when I went into my account, the Inactive KW showed up only when I disabled the Optimization Tool. What if I simply kept it in place? Are the Inactive Words still Inactive?
I think getting to the bottom of this would require a look at the account itself, so I'd advise contacting AdWords support from within the account, being sure to mention the campaign in question.
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AWA
But when I went into the account campaigns this morning, I found Google had new keywords that were flagged and needed to be dealt with (I dealt with all of them that were flagged yesterday). My question is: Is this business about increasing quality, deleting, or increasing the bid, going to be an ongoing, daily maintenance issue? If so, what a royal pain! Other, simpler PPC programs are starting to look more and more inviting....