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Adword Changes Impact

Post the impact on your account



5:22 am on Aug 17, 2005 (gmt 0)

10+ Year Member

I invite you to post how the changes have impacted your Adwords account here. This is not to post complaints or gripes - just tell us concrete examples of what you are seeing.

Here is what happened to one of my adgroups.

I have an adwords account that has about 1300 keywords.

I first filtered for all inactive keywords. I had about 40 inactive keywords in my adgroup. My max CPC was set at $0.05. To activate these 40 keywords, I had to increase the bid from anywhere from $0.10-$0.30.

I then lowered the Adgroup Max CPC bid from $0.05 to $0.01 for the entire adword group and all remaining keywords became inactive. So no 1 penny keywords in this group.

I filtered on the inactive and put a price in for $0.02 and about 300 keywords became active. (I used the down arrow to auto fill all bid rates at $0.02 - only those keywords that had a min. bid of $0.02 became active).

I filtered again on the inactive and now bid at $0.03 and another 300-400 became active.

I did the same at $0.04 and around another 300 became active.

I did the same at $0.05 and the rest became active.

So I was able to lower around 900 keywords below the $0.05. This is good news.

I also added a new keyword and I was able to add it at $0.05 - this is also good - I was afaid that the minimum bid would now be at $0.10.

What will be interesting to watch is will my average CPC for the day be higher or lower now.

Suggestion for Google - It is painful to do all these adjustments manually. Could you create a button that would allow us to set all keywords in an adgroup to its respective minimum bid automatically, whether it be 20 cents or 2 cents?

What has been the results of these changes for your account?


5:46 am on Aug 17, 2005 (gmt 0)

10+ Year Member

I have 12 campaigns and 58,500 keywords. 99% of the keywords were at 5 cents. I make about twice about what I put in. Also almost all of the keywords had less then 8 ads. Most have only one or two.

Today 54,199 of my keywords are inactive. Most require a 10 cent bid. But many require $1 even $10.

Needless to say with my current profit margin i can't really increase the bids that high.


6:03 am on Aug 17, 2005 (gmt 0)

10+ Year Member

Forgot to mention - my Adword CTR was 2.8% for all time.

Nomit - what is your average CTR on your accounts?


6:35 am on Aug 17, 2005 (gmt 0)

10+ Year Member

Most of my keywords are around .1%-1% CTR. The ones with lower CTR for the most part have on average only 50 impressions(over a month).

But I also have keywords that have had 4 impressions and a 25% CTR and google wants me to pay $5 a click now.

I was also just looking through one of my newer campaigns and I notices that my keywords with 0 clikcs and under 50 impressions are inactive and required a big >50 cents


7:26 am on Aug 17, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm noticing next to no effect. There were a bunch of keywords i kept getting disbled on. After this latest changed the disabled words went from 5 cents to $5.00 I bid on the $5.00 terms for a few hours and the min bid was dropped to 50 cents because i had a high CTR, so i lowered my bid accordingly. Time to start writing high CTR ads and not high converting ads :(


9:14 am on Aug 17, 2005 (gmt 0)

10+ Year Member

I use Adwords on a very competitive market with clicks for even very specific terms typically priced around £8 ($14ish).

Itís rather early to tell yet but I seem to be getting a much better position on the page than I was pre-change. This is good news, as impressions are up and clicks are steaming in at the usual pace.

However, Iíve noticed that my CTR is going crazy.

This morning I had a CTR of 16.6% for one of our less popular terms, which is a vast jump from the 2.9% it was at yesterday. Good news. However, it only managed to hold that CTR for about an hour (by hold, I mean it didnít change at all) then suddenly it went sailing back down to 2.2%Ö that is until I check it ten minutes later and get 2.3%, then 2.4%, and then some other figure around that mark every time I look. Adwords suddenly canít seem to decide upon a CTR, which while not being a huge difference in numbers it is somewhat annoying.

Hopefully things will start to steady out as people adapt to the new system.