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We've simplified our keyword status system.
Your keywords will now either be active (triggering ads) or inactive (not triggering ads). Quality remains the most important factor in your keywords' performance. Each keyword will now have a minimum bid that is based on the quality of your keyword and ad text. If your maximum CPC doesn't meet this minimum bid, your keyword will be listed as inactive.
What you should do differently:
If a keyword is listed as inactive, improve its quality through optimization, delete it, or raise that keyword's maximum CPC to the minimum bid indicated. (Raising the bid will re-activate the keyword.) If your keyword is active, you don't need to do anything.
Fact is there are considerable # of highly searched keywords, like "jokes" for example, that will not support even a nickel bid. We had hoped this change would benefit everyone ... after all, why see all that waste ... isn't a penny or two better than nothing at all?
I remember the good ole days when we bought tons of traffic at GoTo (overture) for a penny a visitor.
Well, I for one hate to see it happen, but no use cryin over spilt milk. I guess it's time to move on to other things.
:) :) :)
I just entered 100 keywords into a new ad, with a min cpc of 0.10, and half of them needed to be raised to 0.20 or 0.30 or 0.40 for them to run. The only way to do so is manually...
Such a button would be in Google's best interest.
The need for such a button is obvious to me after 1 hour of testing the new system. So how much real user testing did Google do?
Its upsetting for me because with 11 campaigns, 20 ads and around 1500 keywords, I am just getting started with google and getting the hang of it. I was seeing click-throughs from google on to my landing pages and beginning to improve those pages so visitors would click through toward conversion, but embarrassingly enough hadn't gotten one conversion. (Even though I have spent a fair bit of money with google and hadn't earned any, I remained optimistic that I eventually would, if I kept improving everything.)
My site has 1000 users paying an annual fee between $50 and $100. It has been growing at 25% per quarter but some months still going in the hole- debt service, google fees and so on- so the google increases aren't really good news here.
The recommended bids have little logic to them.
I see words I used to bid 5cents on and was always #1 because no one else bids on the term and now the minimum bid is 20 cents.
In other cases I have bids of 20 cents which leaves me 30th average position but minimum bid is fine at 20 cents (or lower).
After no changes I've lost about 2% of my keywords and I rarely got clicks on those anyway.
And, I guess most of you found out, even if the mininum bid recommendation is 2cents you can't set it to that value if you want the keyword to show in the search results. I don't know if they would show in content network.
I guess this change affects us bottom feeders much less than focused, high value keyword campaigns.
I find this whole programming change to be a major waste of my time and G's.
I thought I'd eliminate some inactive keywords based on 0 impressions or clicks for all time. It returns no items, even though many, if not most of my inactive keywords fall into that category.
Hard to say what else in there isn't working right too.
Remember, we're testing in the production environment here. Something I would have been hung for if I tried it in the more humble programming shops I've worked in.
I've also noticed that the keyword phrases that it wants absurd bids on are those that contain one word that in another context would be considered "high value". Even though I'm using the word in a 3-5 word phrase that has nothing to do with the meaning of that generic word when used by itself.
A contrived example would be a term like "star wars". By itself, it probably commands a high bid. However, if you advertise "star wars 1983 obscure vhs movie", they want that high bid. An earlier poster mentioned something similar when trying to use the names of musical artists in a targeted context.
That part is a shame, because these are targeted phrases that traditionally would never be worth more than a 5-10 cent bid.
Examining the words that have been rendered 'inactive', I see that trend a lot. The new algo doesn't appear to be particularly intuitive when assessing the individual keyword phrase. Seems like it's going by more general guidelines.
also this change allows you to literraly buy inventory anywhere on google and its network just by changing ur price... no more guessing games whether or not your kw's will go on hold or in trial.... this is great for affiliate marketing and other things where you need to know your metrics. this will allow you to really now how full control and gain access to their 10 mill people just by increasing your bid!
wuOTTT to google!
My observations on today so far. I target mainly the Content network. Over the last 6 months my daily CPC has been right at .28 to .29 . Today it is at .31
However, converstions seam to be higher than normal today....
I actualy had a very good day as far as my ROI....
Lets see how it goes the next few days / weeks.
This will probably crush the "Google Cash" types that have been riding the arbitrage for so long buying Google traffic and selling much higher bid Overture clicks or buying cheap clicks to landing pages that offer Adsense ads for mortgages.
My vote so far is this is positive. I never cared for some black box deciding if I could bid on a keyword or not...
for google to be able to reactivate keywords based on changes to ad copy etc they need to let "inactive" keywords run occassionally, I read that somewhere in the adwords help pages. So Im guessing at this inital stage many of our inactive keywords will actually run, hence some people have seen inactive changed to active without changing anything.
As a publisher I have signed up with Yahoo to find out more about what they are ready to offer me, because what I've seen of 1 cent clicks is ridiculous - why would I want to send good, targeted traffic to anybody who do not want to pay a fair price for it?
And the ad copy on some of those ads - you really get a sense of dealing with people who have little idea how to write good copy. The ad copy reflects on my site as well, as it is the one showing them and consequently in some way legitimizing them, so I regularly block the worst cases, in spite of what they might pay. A lot of AdWords people really need to sharpen up and realize that getting the exposure on a site isn't enough, you also need to create interest in your product in order to get both good traffic and a good ROI. That is in both publishers' and advertizers' interest.
I'm still waiting to see how things develop, but Yahoo looks somewhat less interesting at the moment.
I was just looking around my adgroups. I notice that I am getting many impressions this morning on keywords that went inactive yesterday.
I am also getting clicks on these inactive keywords - here's the problem - I'm getting charged whatever the recommended minimum bid value is! even though my max CPC is set much less. This is happening on 100's of inactive keywords.
I have tons of keywords that had been running in position #1 for which the bids are now below the minimum.
I have kw's that had been in an avge pos of 1 - and for which the bids were minimum (GBP) - that now require a 50% increase. Likewise, niche market highly specialised kw's now require an increase in spend of 275%.
Half our adwords presence has been wiped out - unless I'm able to justify the immediate doubling of the company ppc budget in order to get us back to where we were just a few days ago...
(Reminds me of the stories still told in the UK about the introduction of the decimal currency!)
Anyway, my question: I understand that you can make inactive keywords active by raising the CPC. What about Disabled keywords (I have quite a few still showing in my account)? Can they be revitalised too?