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We've simplified our keyword status system.
Your keywords will now either be active (triggering ads) or inactive (not triggering ads). Quality remains the most important factor in your keywords' performance. Each keyword will now have a minimum bid that is based on the quality of your keyword and ad text. If your maximum CPC doesn't meet this minimum bid, your keyword will be listed as inactive.
What you should do differently:
If a keyword is listed as inactive, improve its quality through optimization, delete it, or raise that keyword's maximum CPC to the minimum bid indicated. (Raising the bid will re-activate the keyword.) If your keyword is active, you don't need to do anything.
[edited by: eWhisper at 8:06 pm (utc) on Aug. 16, 2005]
[edit reason] Please don't drop links. [/edit]
My biggest concern is that they will be using conversion data to raise minimums across the board. I believe this is more motivation not to touch the Adwords conversion tools.
I'm seeing keywords now with minimum bids of under $0.05 that yesterday were over $0.50 (and in some cases, the numbers are vice versa).
Google has stated publicly several times that they will send out an email when the changes are 'official', and until that happens, I think much of this speculation is really premature as to how the system will actually run.
Those keywords that are converting the best (and sometimes they have only 1 bidder) are now costing a stupid ammount of money.
On the other hand I still see lots of kw's at $0.05 so this means that we will not be able to touch those kw's ever in the future or else they will go to $0.10.
Who guarantees us that after setting a minimum bid and with a high CTR the cost will go down?
Also, the fact that the kw minimum bids are in multiples of $0.10 really shows that Google only cares about big players and shareholders.
Goodbye small fish.
Seems like Google pulled a fast one on us. If it turns out as bad as some are saying they will pay dearly for this. This is one of those missteps MS has been hoping for.
Just because you can't make money doesn't mean others can't. I've been watching very generic terms go from no advertisers to jam packed full of advertisers. Many high CPC industries such as home loans may well bid on unrelated terms like stock picks because the demographic of those users matches people in need of homes.
I'll watch this closely. We spend about 2-3 grand a month on AdWords (not much compared to many I know) ...If this gets silly we may giving the money to Overture instead. I just have a bad feeling about this. What I expect is now Google will be catering to the big adverstisers which now have a way to squeeze the smaller players right out of business by driving up the popularity pricing of the important keywords. The American way I guess.
I will dance in the streets when the death of PPC comes and a newer system comes into play. Google and Yahoo better remember that nothing on the net is forever and for sure something will replace this business model...and advertisers 'do remember' if they believe they are being gouged.
It's too bad we were not more organized. A week of boycott would wake the PPC giants up in a hurry if most of the smaller companies simply rebelled
To sum it up.... better get in the car boys...we are going to the cleaners.
The changes will relatively launch soon, and as mentioned previously, we'll notify everyone by email when they do occur - and of course I'll post here as well.
In the meantime, for those few that do see the 'new' pages, please know that you are seeing testing, that your account will run as normal during the testing, and that any changes you make in the 'test' interface will be saved.
[edited by: mark1111 at 9:19 pm (utc) on Aug. 16, 2005]